Web composer for your brewery is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your brewery combines writing skills with a deep understanding of digital requirements, SEO for your brewery, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your brewery.
Here are the requirements to follow for Web composer for your brewery:
A Web writer isn't just someone who writes well. Web composer for your brewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your brewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your brewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your brewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your brewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your brewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your brewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your brewery.
Web content for your brewery has to be very precisely structured if you want to extend the time users spend on a website for your brewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your brewery!
Web composer for your brewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your brewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your brewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mascouche, for your NPO in Sept-Îles, for your transportation company in Verdun, for your hockey league in Lasalle, for your hotel in Magog, for your restaurant in Plessisville, for your business in Saguenay, for your company in East-Broughton, for your SME in Verdun, for your car dealership in Chandler, for your startup in Côte-des-Neiges, for your small town in Montreal, for your store in Magog, for your shop in Fredericton, for your thrift shop in Boisbriand, for your shoe store in Vallée-Jonction, for your clothing store in Sorel-Tracy, for your electronics store in Scott, for your robotics store in Chandler, for your eyewear store in Anjou, for your furniture store in Nord-du-Québec, for your construction company in Halifax, for your hostel in Chaudière-Appalaches, for your lodging in Ottawa, for your camping in Fredericton, for your outfitter in Centre-du-Québec, for your printing house in Bromont, for your financial service company in Anjou, for your organization in Quebec City, for your nonprofit organization in Quebec City, for your non profit organization in the Magdalen Islands, for your small business in Hochelaga-Maisonneuve, for your insurance broker in Outaouais, for your human ressources in Laval, for your non profit in Chateauguay, for your HR in Boisbriand, for your warehouse in Nord-du-Québec, for your bed and breakfast in Tremblant, for your spa in Fredericton, for your brewery in Tremblant, for your city in Mascouche, for your town in Granby, for your microbrewery in Bromont, for your association in Longueuil, for your tourism association in NDG, for your regional tourism association in Baie-Comeau, for your RTA in Lac-Saint-Jean, for your pub in Charlottetown, for your bistro in Princeville, for your salon in Plateau-Mont-Royal, for your hairdressing salon in Saint-Georges, for your beauty salon in Ottawa, for your plumbing company in Estrie, for your sugar shack in Rimouski, for your agency in Candiac, for your recruitment company in Mont-Tremblant, for your headhunting company in Toronto, for your Clinic in Outaouais
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe