Web composer for your brewery is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your brewery combines writing skills with a deep understanding of digital requirements, SEO for your brewery, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your brewery.
Here are the requirements to follow for Web composer for your brewery:
A Web writer isn't just someone who writes well. Web composer for your brewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your brewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your brewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your brewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your brewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your brewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your brewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your brewery.
Web content for your brewery has to be very precisely structured if you want to extend the time users spend on a website for your brewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your brewery!
Web composer for your brewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your brewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your brewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Calgary, for your NPO in Fredericton, for your transportation company in Sherbrooke, for your hockey league in Baie-Comeau, for your hotel in Saint-Jérôme, for your restaurant in Robertsonville, for your business in Black Lake, for your company in Sherbrooke, for your SME in Calgary, for your car dealership in Lanaudière, for your startup in Saguenay-Lac-Saint-Jean, for your small town in East-Broughton, for your store in Ottawa, for your shop in Sorel-Tracy, for your thrift shop in Montérégie, for your shoe store in Sainte-Thérèse, for your clothing store in Yellowknife, for your electronics store in Lac-Saint-Jean, for your robotics store in Iqaluit, for your eyewear store in Bas-Saint-Laurent, for your furniture store in Nuns' Island, for your construction company in Côte-Nord, for your hostel in Fredericton, for your lodging in Abitibi-Témiscamingue, for your camping in Kirkland, for your outfitter in Trois-Rivières, for your printing house in Laval, for your financial service company in Mont-Tremblant, for your organization in Ottawa, for your nonprofit organization in Trois-Rivières, for your non profit organization in Rivière-du-Loup, for your small business in Saint-Léonard, for your insurance broker in Repentigny, for your human ressources in Brossard, for your non profit in Saint-Jérôme, for your HR in Winnipeg, for your warehouse in Sherbrooke, for your bed and breakfast in Beauceville, for your spa in Gatineau, for your brewery in Bromont, for your city in Charlottetown, for your town in Thetford Mines, for your microbrewery in Laval, for your association in Centre-du-Québec, for your tourism association in Vancouver, for your regional tourism association in Kirkland, for your RTA in Chaudière-Appalaches, for your pub in East-Broughton, for your bistro in Princeville, for your salon in Kirkland, for your hairdressing salon in Charlottetown, for your beauty salon in Saguenay-Lac-Saint-Jean, for your plumbing company in the Laurentians, for your sugar shack in Lanaudière, for your agency in Montérégie, for your recruitment company in Lévis, for your headhunting company in Lanaudière, for your Clinic in Saint-Hyacinthe
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe