Web composer for your brewery is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your brewery combines writing skills with a deep understanding of digital requirements, SEO for your brewery, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your brewery.
Here are the requirements to follow for Web composer for your brewery:
A Web writer isn't just someone who writes well. Web composer for your brewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your brewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your brewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your brewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your brewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your brewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your brewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your brewery.
Web content for your brewery has to be very precisely structured if you want to extend the time users spend on a website for your brewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your brewery!
Web composer for your brewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your brewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your brewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sainte-Marie-de-Beauce, for your NPO in Iqaluit, for your transportation company in Granby, for your hockey league in Winnipeg, for your hotel in Rivière-du-Loup, for your restaurant in Saint-Jérôme, for your business in Bas-Saint-Laurent, for your company in Lasalle, for your SME in Ottawa, for your car dealership in Victoriaville, for your startup in Sainte-Marie-de-Beauce, for your small town in Mauricie, for your store in Regina, for your shop in Quebec City, for your thrift shop in Quebec City, for your shoe store in Pierrefonds, for your clothing store in Nord-du-Québec, for your electronics store in Saguenay, for your robotics store in Lévis, for your eyewear store in Sorel-Tracy, for your furniture store in Côte-Nord, for your construction company in Saint-Eustache, for your hostel in Toronto, for your lodging in Regina, for your camping in Toronto, for your outfitter in Magog, for your printing house in Estrie, for your financial service company in Notre-Dame-des-Pins, for your organization in Toronto, for your nonprofit organization in Quebec City, for your non profit organization in Rimouski, for your small business in Calgary, for your insurance broker in Chaudière-Appalaches, for your human ressources in Rivière-du-Loup, for your non profit in Verdun, for your HR in Napierville, for your warehouse in Chandler, for your bed and breakfast in Saint-Jérôme, for your spa in Quebec, for your brewery in Rosemont, for your city in Saint-Eustache, for your town in Rimouski, for your microbrewery in Beauceville, for your association in Montmagny, for your tourism association in Rimouski, for your regional tourism association in Vallée-Jonction, for your RTA in Winnipeg, for your pub in Tremblant, for your bistro in Lasalle, for your salon in Boucherville, for your hairdressing salon in Montreal, for your beauty salon in the Magdalen Islands, for your plumbing company in Chaudière-Appalaches, for your sugar shack in Whitehorse, for your agency in Dorval, for your recruitment company in Yellowknife, for your headhunting company in Toronto, for your Clinic in Victoriaville
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe