Web composer for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for Web composer for your association:
A Web writer isn't just someone who writes well. Web composer for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
Web composer for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Fredericton, for your NPO in Princeville, for your transportation company in Repentigny, for your hockey league in Chandler, for your hotel in Vancouver, for your restaurant in Montérégie, for your business in Sainte-Thérèse, for your company in Napierville, for your SME in Gaspésie, for your car dealership in Sept-Îles, for your startup in Winnipeg, for your small town in Magog, for your store in Saint-Georges, for your shop in Halifax, for your thrift shop in Bas-Saint-Laurent, for your shoe store in Calgary, for your clothing store in the Magdalen Islands, for your electronics store in Boucherville, for your robotics store in Saint-Hubert, for your eyewear store in Lac-Saint-Jean, for your furniture store in Candiac, for your construction company in Granby, for your hostel in Mirabel, for your lodging in Napierville, for your camping in Pointe-Claire, for your outfitter in Montérégie, for your printing house in East-Broughton, for your financial service company in Mirabel, for your organization in Robertsonville, for your nonprofit organization in Fredericton, for your non profit organization in Charlottetown, for your small business in Sorel-Tracy, for your insurance broker in Gaspésie, for your human ressources in the Magdalen Islands, for your non profit in La Tuque, for your HR in the Laurentians, for your warehouse in Napierville, for your bed and breakfast in Saint-Hubert, for your spa in Victoriaville, for your brewery in Candiac, for your city in North Montreal, for your town in Calgary, for your microbrewery in NDG, for your association in Gaspé, for your tourism association in Saint-Jean-sur-Richelieu, for your regional tourism association in the Laurentians, for your RTA in Tremblant, for your pub in Saint-Georges, for your bistro in Regina, for your salon in East-Broughton, for your hairdressing salon in Plessisville, for your beauty salon in Chateauguay, for your plumbing company in Lachenaie, for your sugar shack in Whitehorse, for your agency in Saint-Hyacinthe, for your recruitment company in Iqaluit, for your headhunting company in Lanaudière, for your Clinic in Hochelaga-Maisonneuve
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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