Web composer for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for Web composer for your association:
A Web writer isn't just someone who writes well. Web composer for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
Web composer for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Trois-Pistoles, for your NPO in Robertsonville, for your transportation company in Kirkland, for your hockey league in Tremblant, for your hotel in Joliette, for your restaurant in Notre-Dame-des-Pins, for your business in Tremblant, for your company in Whitehorse, for your SME in Sherbrooke, for your car dealership in Chateauguay, for your startup in Granby, for your small town in Whitehorse, for your store in Rimouski, for your shop in Magog, for your thrift shop in Saint-Jean-sur-Richelieu, for your shoe store in Magog, for your clothing store in Hochelaga-Maisonneuve, for your electronics store in La Tuque, for your robotics store in East-Broughton, for your eyewear store in Thetford Mines, for your furniture store in Yellowknife, for your construction company in Dorval, for your hostel in Québec Maritime, for your lodging in Vancouver, for your camping in Drummondville, for your outfitter in Plateau-Mont-Royal, for your printing house in Candiac, for your financial service company in Lévis, for your organization in Bromont, for your nonprofit organization in Beauport, for your non profit organization in the Eastern Townships, for your small business in Mont-Tremblant, for your insurance broker in Sainte-Thérèse, for your human ressources in Victoriaville, for your non profit in Saguenay, for your HR in Boisbriand, for your warehouse in East-Broughton, for your bed and breakfast in Mauricie, for your spa in Gatineau, for your brewery in Beauceville, for your city in Saint-Eustache, for your town in Halifax, for your microbrewery in Rivière-du-Loup, for your association in Ottawa, for your tourism association in Québec Maritime, for your regional tourism association in Black Lake, for your RTA in Lac-Saint-Jean, for your pub in Nord-du-Québec, for your bistro in Québec Maritime, for your salon in East-Broughton, for your hairdressing salon in Chaudière-Appalaches, for your beauty salon in Lac-Saint-Jean, for your plumbing company in Rimouski, for your sugar shack in Lévis, for your agency in Fredericton, for your recruitment company in Sorel-Tracy, for your headhunting company in Joliette, for your Clinic in Nord-du-Québec
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe