Web composer for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for Web composer for your association:
A Web writer isn't just someone who writes well. Web composer for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
Web composer for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in NDG, for your NPO in Sainte-Thérèse, for your transportation company in Abitibi-Témiscamingue, for your hockey league in Saint-Joseph-de-Beauce, for your hotel in Lanaudière, for your restaurant in Chateauguay, for your business in Lévis, for your company in Saint-Eustache, for your SME in Anjou, for your car dealership in La Tuque, for your startup in Edmonton, for your small town in Anjou, for your store in Victoriaville, for your shop in Napierville, for your thrift shop in Canada, for your shoe store in Quebec City, for your clothing store in Saint-Eustache, for your electronics store in Hochelaga-Maisonneuve, for your robotics store in Halifax, for your eyewear store in Quebec City, for your furniture store in Regina, for your construction company in Notre-Dame-des-Pins, for your hostel in Gatineau, for your lodging in Chambly, for your camping in Mascouche, for your outfitter in Lac-Saint-Jean, for your printing house in Fredericton, for your financial service company in Sherbrooke, for your organization in Regina, for your nonprofit organization in Saint-Hyacinthe, for your non profit organization in Beauport, for your small business in Black Lake, for your insurance broker in Robertsonville, for your human ressources in La Tuque, for your non profit in Tremblant, for your HR in Kirkland, for your warehouse in Chicoutimi, for your bed and breakfast in Baie-Comeau, for your spa in Chicoutimi, for your brewery in Canada, for your city in Centre-du-Québec, for your town in Nuns' Island, for your microbrewery in Scott, for your association in Saint-Hyacinthe, for your tourism association in Scott, for your regional tourism association in Brossard, for your RTA in Bromont, for your pub in Saint-Georges, for your bistro in Saguenay-Lac-Saint-Jean, for your salon in Pierrefonds, for your hairdressing salon in Victoriaville, for your beauty salon in Notre-Dame-des-Pins, for your plumbing company in Robertsonville, for your sugar shack in Thetford Mines, for your agency in Toronto, for your recruitment company in Saint-Hubert, for your headhunting company in Scott, for your Clinic in Chateauguay
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe