Web composer for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for Web composer for your association:
A Web writer isn't just someone who writes well. Web composer for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
Web composer for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Abitibi-Témiscamingue, for your NPO in Nord-du-Québec, for your transportation company in Vallée-Jonction, for your hockey league in Canada, for your hotel in Sherbrooke, for your restaurant in Saint-Hubert, for your business in Gaspésie, for your company in Lachenaie, for your SME in Yellowknife, for your car dealership in Québec Maritime, for your startup in Chandler, for your small town in Lanaudière, for your store in Candiac, for your shop in Côte-des-Neiges, for your thrift shop in Sept-Îles, for your shoe store in Anjou, for your clothing store in Saint-Joseph-de-Beauce, for your electronics store in Pierrefonds, for your robotics store in Longueuil, for your eyewear store in Lachenaie, for your furniture store in Chateauguay, for your construction company in Saint-Jérôme, for your hostel in Kirkland, for your lodging in Joliette, for your camping in Dorval, for your outfitter in Saint-Georges, for your printing house in Magog, for your financial service company in Kirkland, for your organization in Estrie, for your nonprofit organization in Winnipeg, for your non profit organization in Edmonton, for your small business in Saint-Hubert, for your insurance broker in Gaspé, for your human ressources in Sainte-Thérèse, for your non profit in Granby, for your HR in Iqaluit, for your warehouse in Gaspé, for your bed and breakfast in North Montreal, for your spa in Tremblant, for your brewery in Vancouver, for your city in NDG, for your town in Scott, for your microbrewery in Kirkland, for your association in Rosemont, for your tourism association in Saint-Georges, for your regional tourism association in Lachenaie, for your RTA in Quebec, for your pub in Centre-du-Québec, for your bistro in Repentigny, for your salon in Laval, for your hairdressing salon in Chicoutimi, for your beauty salon in Québec Maritime, for your plumbing company in Saint-Hubert, for your sugar shack in Notre-Dame-des-Pins, for your agency in Pierrefonds, for your recruitment company in Saguenay-Lac-Saint-Jean, for your headhunting company in Saint-Hubert, for your Clinic in Joliette
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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