Web composer for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for Web composer for your association:
A Web writer isn't just someone who writes well. Web composer for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
Web composer for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lanaudière, for your NPO in Plateau-Mont-Royal, for your transportation company in Chambly, for your hockey league in Nord-du-Québec, for your hotel in Chambly, for your restaurant in Sainte-Marie-de-Beauce, for your business in Halifax, for your company in Sorel-Tracy, for your SME in Victoriaville, for your car dealership in Gaspé, for your startup in Robertsonville, for your small town in Yellowknife, for your store in Centre-du-Québec, for your shop in Chateauguay, for your thrift shop in Sainte-Marie-de-Beauce, for your shoe store in Lanaudière, for your clothing store in Saguenay, for your electronics store in East-Broughton, for your robotics store in Abitibi-Témiscamingue, for your eyewear store in Regina, for your furniture store in Chaudière-Appalaches, for your construction company in Beauport, for your hostel in Plateau-Mont-Royal, for your lodging in the South Shore, for your camping in Quebec City, for your outfitter in Bas-Saint-Laurent, for your printing house in Baie-Comeau, for your financial service company in Sherbrooke, for your organization in Drummondville, for your nonprofit organization in East-Broughton, for your non profit organization in Trois-Rivières, for your small business in Longueuil, for your insurance broker in East-Broughton, for your human ressources in the South Shore, for your non profit in Abitibi-Témiscamingue, for your HR in Saint-Joseph-de-Beauce, for your warehouse in Joliette, for your bed and breakfast in Ottawa, for your spa in Thetford Mines, for your brewery in Thetford Mines, for your city in Gatineau, for your town in North Montreal, for your microbrewery in Granby, for your association in Bromont, for your tourism association in Sherbrooke, for your regional tourism association in Drummondville, for your RTA in the South Shore, for your pub in Quebec City, for your bistro in Rimouski, for your salon in Saint-Jérôme, for your hairdressing salon in Ottawa, for your beauty salon in Napierville, for your plumbing company in Plessisville, for your sugar shack in Saint-Eustache, for your agency in Beauport, for your recruitment company in Chambly, for your headhunting company in Regina, for your Clinic in the Eastern Townships
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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