Web composer for your agency is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your agency combines writing skills with a deep understanding of digital requirements, SEO for your agency, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency.
Here are the requirements to follow for Web composer for your agency:
A Web writer isn't just someone who writes well. Web composer for your agency is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your agency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your agency aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency.
Web content for your agency has to be very precisely structured if you want to extend the time users spend on a website for your agency. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency!
Web composer for your agency also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Anjou, for your NPO in Anjou, for your transportation company in Gaspésie, for your hockey league in Montmagny, for your hotel in Plateau-Mont-Royal, for your restaurant in Sherbrooke, for your business in Lanaudière, for your company in Montreal, for your SME in Bas-Saint-Laurent, for your car dealership in Lasalle, for your startup in Shawinigan, for your small town in Saint-Jean-sur-Richelieu, for your store in Montérégie, for your shop in Sainte-Marie-de-Beauce, for your thrift shop in Sorel-Tracy, for your shoe store in Centre-du-Québec, for your clothing store in Gaspésie, for your electronics store in Kirkland, for your robotics store in Dorval, for your eyewear store in La Tuque, for your furniture store in NDG, for your construction company in Ottawa, for your hostel in Plateau-Mont-Royal, for your lodging in Gaspé, for your camping in Lanaudière, for your outfitter in Côte-des-Neiges, for your printing house in Chambly, for your financial service company in the South Shore, for your organization in Calgary, for your nonprofit organization in Bas-Saint-Laurent, for your non profit organization in Hochelaga-Maisonneuve, for your small business in Saint-Jean-sur-Richelieu, for your insurance broker in Anjou, for your human ressources in Saint-Laurent, for your non profit in Canada, for your HR in Vancouver, for your warehouse in the Laurentians, for your bed and breakfast in Vancouver, for your spa in Yellowknife, for your brewery in Bromont, for your city in Pierrefonds, for your town in Lachenaie, for your microbrewery in Victoriaville, for your association in Tremblant, for your tourism association in Candiac, for your regional tourism association in Côte-des-Neiges, for your RTA in Montérégie, for your pub in North Montreal, for your bistro in Outaouais, for your salon in Chambly, for your hairdressing salon in Shawinigan, for your beauty salon in Montreal, for your plumbing company in Beauceville, for your sugar shack in Rivière-du-Loup, for your agency in Estrie, for your recruitment company in the Laurentians, for your headhunting company in Iqaluit, for your Clinic in Chambly
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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