Web composer is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for Web composer:
A Web writer isn't just someone who writes well. Web composer is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web composer also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Laurentians, for your NPO in Saint-Joseph-de-Beauce, for your transportation company in Edmonton, for your hockey league in Anjou, for your hotel in Sainte-Thérèse, for your restaurant in Chateauguay, for your business in Yellowknife, for your company in Bromont, for your SME in Quebec, for your car dealership in Saint-Jean-sur-Richelieu, for your startup in Tremblant, for your small town in Lanaudière, for your store in Repentigny, for your shop in Vallée-Jonction, for your thrift shop in Mont-Tremblant, for your shoe store in Verdun, for your clothing store in Black Lake, for your electronics store in Outaouais, for your robotics store in Edmonton, for your eyewear store in the South Shore, for your furniture store in Granby, for your construction company in Saint-Hyacinthe, for your hostel in NDG, for your lodging in Nord-du-Québec, for your camping in La Tuque, for your outfitter in Notre-Dame-des-Pins, for your printing house in Gatineau, for your financial service company in Bromont, for your organization in Lanaudière, for your nonprofit organization in Saint-Laurent, for your non profit organization in Chateauguay, for your small business in Chaudière-Appalaches, for your insurance broker in Rivière-du-Loup, for your human ressources in Quebec, for your non profit in North Montreal, for your HR in Princeville, for your warehouse in Drummondville, for your bed and breakfast in Rosemont, for your spa in Fredericton, for your brewery in La Tuque, for your city in East-Broughton, for your town in Saguenay, for your microbrewery in Longueuil, for your association in Lanaudière, for your tourism association in Boisbriand, for your regional tourism association in Trois-Rivières, for your RTA in Kirkland, for your pub in Iqaluit, for your bistro in Lévis, for your salon in the Eastern Townships, for your hairdressing salon in Lachine, for your beauty salon in Napierville, for your plumbing company in Saint-Laurent, for your sugar shack in Chandler, for your agency in Anjou, for your recruitment company in Sorel-Tracy, for your headhunting company in Laval, for your Clinic in Saint-Jean-sur-Richelieu
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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