Web composer is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for Web composer:
A Web writer isn't just someone who writes well. Web composer is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web composer also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Magog, for your NPO in Robertsonville, for your transportation company in Trois-Rivières, for your hockey league in Sainte-Thérèse, for your hotel in Montreal, for your restaurant in Mont-Tremblant, for your business in the Magdalen Islands, for your company in Mont-Tremblant, for your SME in Trois-Pistoles, for your car dealership in Rivière-du-Loup, for your startup in Saint-Joseph-de-Beauce, for your small town in Outaouais, for your store in Vancouver, for your shop in Sorel-Tracy, for your thrift shop in Dorval, for your shoe store in Saint-Eustache, for your clothing store in Sainte-Thérèse, for your electronics store in Lachenaie, for your robotics store in Chandler, for your eyewear store in Pointe-Claire, for your furniture store in Iqaluit, for your construction company in Gaspé, for your hostel in Robertsonville, for your lodging in Trois-Rivières, for your camping in Gaspé, for your outfitter in Edmonton, for your printing house in Lachine, for your financial service company in Lévis, for your organization in the South Shore, for your nonprofit organization in Candiac, for your non profit organization in Iqaluit, for your small business in Toronto, for your insurance broker in Saint-Georges, for your human ressources in Mascouche, for your non profit in Boisbriand, for your HR in Magog, for your warehouse in Beauport, for your bed and breakfast in Joliette, for your spa in Saguenay, for your brewery in Yellowknife, for your city in Saint-Hubert, for your town in Chandler, for your microbrewery in Saint-Léonard, for your association in Lasalle, for your tourism association in Côte-Nord, for your regional tourism association in Côte-Nord, for your RTA in Fredericton, for your pub in Lachine, for your bistro in Terrebonne, for your salon in Candiac, for your hairdressing salon in Baie-Comeau, for your beauty salon in Notre-Dame-des-Pins, for your plumbing company in Dorval, for your sugar shack in Vallée-Jonction, for your agency in Charlottetown, for your recruitment company in Tremblant, for your headhunting company in Montérégie, for your Clinic in Tremblant
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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