Web composer is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for Web composer:
A Web writer isn't just someone who writes well. Web composer is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web composer also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Fredericton, for your NPO in Boisbriand, for your transportation company in NDG, for your hockey league in Repentigny, for your hotel in Princeville, for your restaurant in Saint-Eustache, for your business in Saguenay-Lac-Saint-Jean, for your company in Princeville, for your SME in Côte-des-Neiges, for your car dealership in Iqaluit, for your startup in Saguenay, for your small town in Saint-Georges, for your store in Drummondville, for your shop in Terrebonne, for your thrift shop in Gatineau, for your shoe store in Chateauguay, for your clothing store in Ottawa, for your electronics store in Notre-Dame-des-Pins, for your robotics store in Côte-Nord, for your eyewear store in Lanaudière, for your furniture store in Nuns' Island, for your construction company in Nord-du-Québec, for your hostel in Saguenay, for your lodging in Mascouche, for your camping in Lachine, for your outfitter in Quebec City, for your printing house in Sept-Îles, for your financial service company in Saint-Hubert, for your organization in Robertsonville, for your nonprofit organization in Hochelaga-Maisonneuve, for your non profit organization in Brossard, for your small business in Canada, for your insurance broker in Pierrefonds, for your human ressources in Nord-du-Québec, for your non profit in Sorel-Tracy, for your HR in Lachine, for your warehouse in Granby, for your bed and breakfast in Hochelaga-Maisonneuve, for your spa in Shawinigan, for your brewery in Mascouche, for your city in Québec Maritime, for your town in North Montreal, for your microbrewery in Princeville, for your association in Chambly, for your tourism association in Rosemont, for your regional tourism association in Rosemont, for your RTA in Boisbriand, for your pub in Abitibi-Témiscamingue, for your bistro in Gaspésie, for your salon in Saint-Laurent, for your hairdressing salon in the Eastern Townships, for your beauty salon in Whitehorse, for your plumbing company in Saint-Georges, for your sugar shack in Bromont, for your agency in Hochelaga-Maisonneuve, for your recruitment company in Nuns' Island, for your headhunting company in Lac-Saint-Jean, for your Clinic in Québec Maritime
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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