Web composer is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for Web composer:
A Web writer isn't just someone who writes well. Web composer is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web composer also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay-Lac-Saint-Jean, for your NPO in Centre-du-Québec, for your transportation company in Scott, for your hockey league in Mascouche, for your hotel in Shawinigan, for your restaurant in Lasalle, for your business in Scott, for your company in Saint-Georges, for your SME in Pierrefonds, for your car dealership in Yellowknife, for your startup in Gatineau, for your small town in Pointe-Claire, for your store in Québec Maritime, for your shop in Rivière-du-Loup, for your thrift shop in Napierville, for your shoe store in Rosemont, for your clothing store in Nord-du-Québec, for your electronics store in Sainte-Thérèse, for your robotics store in Saint-Jérôme, for your eyewear store in Baie-Comeau, for your furniture store in Sainte-Marie-de-Beauce, for your construction company in Dorval, for your hostel in East-Broughton, for your lodging in Tremblant, for your camping in Robertsonville, for your outfitter in Bas-Saint-Laurent, for your printing house in Bas-Saint-Laurent, for your financial service company in Princeville, for your organization in Toronto, for your nonprofit organization in Baie-Comeau, for your non profit organization in Côte-Nord, for your small business in Rimouski, for your insurance broker in Centre-du-Québec, for your human ressources in Lévis, for your non profit in Chaudière-Appalaches, for your HR in Centre-du-Québec, for your warehouse in Beauport, for your bed and breakfast in Boucherville, for your spa in Repentigny, for your brewery in Winnipeg, for your city in Mauricie, for your town in Napierville, for your microbrewery in Notre-Dame-des-Pins, for your association in Gaspé, for your tourism association in Candiac, for your regional tourism association in Thetford Mines, for your RTA in Tremblant, for your pub in the Eastern Townships, for your bistro in Joliette, for your salon in Napierville, for your hairdressing salon in Pierrefonds, for your beauty salon in Black Lake, for your plumbing company in Lévis, for your sugar shack in Joliette, for your agency in Côte-Nord, for your recruitment company in the South Shore, for your headhunting company in Pointe-Claire, for your Clinic in Hochelaga-Maisonneuve
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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