Planning SEO is essential because not everyone knows your website's domain name, and some don't even know you exist! Numerique.ca structures your website so that it's optimized for SEO. Visitors search and will find your business by using SEO keywords linked to your business. Here are a couple of important steps to follow to have great SEO:
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SEO stands for search engine optimization, and it's the practice of optimizing your website to improve its visibility and ranking on search engine results pages (SERPs). It's important because it helps drive more traffic to your website from search engines, which can lead to more leads, sales, and revenue.
Google uses a complex algorithm to determine the relevance and authority of a website, taking into account factors such as content quality, backlinks, and user engagement.
Meta tags, such as the title tag and meta description, should be optimized to include relevant keywords and accurately reflect the content of your webpage.
You can acquire backlinks by creating high-quality, informative content that other websites will want to link to; reaching out to other websites and asking for links; and building relationships with other websites in your industry.
You can improve a website's loading speed by optimizing images, using a content delivery network (CDN), and minifying code.
You can track a website's search engine ranking using tools such as Google Analytics and Ahrefs.
Common SEO mistakes to avoid include keyword stuffing, buying backlinks, and duplicating content.
You can optimize your website for featured snippets by including clear, concise answers to common questions and using structured data.