SEO writing for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for SEO writing for your store:
A Web writer isn't just someone who writes well. SEO writing for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
SEO writing for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in North Montreal, for your NPO in Winnipeg, for your transportation company in La Prairie, for your hockey league in Regina, for your hotel in Verdun, for your restaurant in Whitehorse, for your business in Lévis, for your company in Quebec City, for your SME in Notre-Dame-des-Pins, for your car dealership in Côte-des-Neiges, for your startup in Gaspésie, for your small town in Chicoutimi, for your store in Laval, for your shop in Côte-des-Neiges, for your thrift shop in Chambly, for your shoe store in Beauceville, for your clothing store in Toronto, for your electronics store in Toronto, for your robotics store in Kirkland, for your eyewear store in Napierville, for your furniture store in Princeville, for your construction company in Verdun, for your hostel in Saguenay-Lac-Saint-Jean, for your lodging in Montérégie, for your camping in Magog, for your outfitter in Chicoutimi, for your printing house in Quebec, for your financial service company in Beauport, for your organization in Rosemont, for your nonprofit organization in Montmagny, for your non profit organization in Trois-Pistoles, for your small business in Gaspésie, for your insurance broker in Saint-Laurent, for your human ressources in Lachine, for your non profit in Saint-Jean-sur-Richelieu, for your HR in Iqaluit, for your warehouse in Sainte-Thérèse, for your bed and breakfast in Mont-Tremblant, for your spa in Sherbrooke, for your brewery in Saint-Hyacinthe, for your city in Nuns' Island, for your town in Saint-Jean-sur-Richelieu, for your microbrewery in Magog, for your association in Shawinigan, for your tourism association in Mirabel, for your regional tourism association in Saint-Laurent, for your RTA in Beauport, for your pub in Estrie, for your bistro in Chicoutimi, for your salon in Sainte-Marie-de-Beauce, for your hairdressing salon in Beauceville, for your beauty salon in Saint-Eustache, for your plumbing company in Mauricie, for your sugar shack in Terrebonne, for your agency in Shawinigan, for your recruitment company in Tremblant, for your headhunting company in Dorval, for your Clinic in Côte-Nord
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Office 202
Thetford Mines (Quebec)
G6G 1J4
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418 335-0804
418 335-4063
info@numerique.ca
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