SEO writing for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for SEO writing for your store:
A Web writer isn't just someone who writes well. SEO writing for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
SEO writing for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Edmonton, for your NPO in Vallée-Jonction, for your transportation company in Nuns' Island, for your hockey league in Saint-Joseph-de-Beauce, for your hotel in Notre-Dame-des-Pins, for your restaurant in NDG, for your business in Lachine, for your company in NDG, for your SME in Joliette, for your car dealership in the Eastern Townships, for your startup in Saint-Eustache, for your small town in Lachenaie, for your store in Notre-Dame-des-Pins, for your shop in Chicoutimi, for your thrift shop in Lachine, for your shoe store in La Tuque, for your clothing store in the South Shore, for your electronics store in Nord-du-Québec, for your robotics store in Abitibi-Témiscamingue, for your eyewear store in Shawinigan, for your furniture store in Côte-des-Neiges, for your construction company in Gatineau, for your hostel in Rivière-du-Loup, for your lodging in Tremblant, for your camping in Lac-Saint-Jean, for your outfitter in Edmonton, for your printing house in Saint-Jean-sur-Richelieu, for your financial service company in Lasalle, for your organization in Outaouais, for your nonprofit organization in Princeville, for your non profit organization in Tremblant, for your small business in Sherbrooke, for your insurance broker in Candiac, for your human ressources in Saint-Jean-sur-Richelieu, for your non profit in Robertsonville, for your HR in Halifax, for your warehouse in Québec Maritime, for your bed and breakfast in Sorel-Tracy, for your spa in Longueuil, for your brewery in Chambly, for your city in Verdun, for your town in Lachine, for your microbrewery in Lévis, for your association in Repentigny, for your tourism association in Outaouais, for your regional tourism association in Rimouski, for your RTA in Saint-Jean-sur-Richelieu, for your pub in the Eastern Townships, for your bistro in La Tuque, for your salon in Saint-Léonard, for your hairdressing salon in La Tuque, for your beauty salon in Saint-Hubert, for your plumbing company in Quebec City, for your sugar shack in Plateau-Mont-Royal, for your agency in Laval, for your recruitment company in Nuns' Island, for your headhunting company in Beauceville, for your Clinic in the Eastern Townships
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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