SEO writing for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for SEO writing for your store:
A Web writer isn't just someone who writes well. SEO writing for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
SEO writing for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Jean-sur-Richelieu, for your NPO in Chambly, for your transportation company in Québec Maritime, for your hockey league in Calgary, for your hotel in Beauceville, for your restaurant in Bas-Saint-Laurent, for your business in Halifax, for your company in Bas-Saint-Laurent, for your SME in Magog, for your car dealership in Black Lake, for your startup in Lasalle, for your small town in Bromont, for your store in Whitehorse, for your shop in Saint-Hyacinthe, for your thrift shop in Bromont, for your shoe store in Côte-des-Neiges, for your clothing store in East-Broughton, for your electronics store in East-Broughton, for your robotics store in Hochelaga-Maisonneuve, for your eyewear store in Saint-Léonard, for your furniture store in Candiac, for your construction company in Bromont, for your hostel in Laval, for your lodging in Saint-Jérôme, for your camping in Iqaluit, for your outfitter in Gatineau, for your printing house in Trois-Rivières, for your financial service company in La Tuque, for your organization in Québec Maritime, for your nonprofit organization in Centre-du-Québec, for your non profit organization in Beauport, for your small business in Outaouais, for your insurance broker in Rosemont, for your human ressources in Charlottetown, for your non profit in La Tuque, for your HR in La Tuque, for your warehouse in Boisbriand, for your bed and breakfast in Centre-du-Québec, for your spa in Whitehorse, for your brewery in the Laurentians, for your city in Canada, for your town in Saguenay-Lac-Saint-Jean, for your microbrewery in Bas-Saint-Laurent, for your association in Bromont, for your tourism association in the Eastern Townships, for your regional tourism association in Sainte-Marie-de-Beauce, for your RTA in Rimouski, for your pub in Pierrefonds, for your bistro in Brossard, for your salon in Black Lake, for your hairdressing salon in Laval, for your beauty salon in Magog, for your plumbing company in Calgary, for your sugar shack in Lachenaie, for your agency in Notre-Dame-des-Pins, for your recruitment company in Whitehorse, for your headhunting company in Kirkland, for your Clinic in Chandler
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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