SEO writing for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for SEO writing for your store:
A Web writer isn't just someone who writes well. SEO writing for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
SEO writing for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Terrebonne, for your NPO in Victoriaville, for your transportation company in Bromont, for your hockey league in Notre-Dame-des-Pins, for your hotel in Trois-Rivières, for your restaurant in the Eastern Townships, for your business in Gatineau, for your company in Pointe-Claire, for your SME in Lac-Saint-Jean, for your car dealership in Repentigny, for your startup in Sorel-Tracy, for your small town in Robertsonville, for your store in Plessisville, for your shop in Mauricie, for your thrift shop in Vallée-Jonction, for your shoe store in Saint-Léonard, for your clothing store in Granby, for your electronics store in Québec Maritime, for your robotics store in Bas-Saint-Laurent, for your eyewear store in Edmonton, for your furniture store in Joliette, for your construction company in Regina, for your hostel in Fredericton, for your lodging in Saint-Jean-sur-Richelieu, for your camping in Saint-Hubert, for your outfitter in Saint-Eustache, for your printing house in the South Shore, for your financial service company in Granby, for your organization in Charlottetown, for your nonprofit organization in Nuns' Island, for your non profit organization in Magog, for your small business in Lévis, for your insurance broker in NDG, for your human ressources in Montmagny, for your non profit in Longueuil, for your HR in Côte-Nord, for your warehouse in Drummondville, for your bed and breakfast in Bas-Saint-Laurent, for your spa in Côte-Nord, for your brewery in Shawinigan, for your city in Sainte-Thérèse, for your town in Fredericton, for your microbrewery in Saint-Hyacinthe, for your association in Baie-Comeau, for your tourism association in East-Broughton, for your regional tourism association in Vancouver, for your RTA in Boucherville, for your pub in Calgary, for your bistro in Quebec City, for your salon in Mirabel, for your hairdressing salon in Chateauguay, for your beauty salon in Laval, for your plumbing company in Drummondville, for your sugar shack in Trois-Rivières, for your agency in La Tuque, for your recruitment company in Fredericton, for your headhunting company in Sainte-Marie-de-Beauce, for your Clinic in Lachenaie
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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