SEO writing for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for SEO writing for your store:
A Web writer isn't just someone who writes well. SEO writing for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
SEO writing for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Magog, for your NPO in Anjou, for your transportation company in Beauceville, for your hockey league in Lasalle, for your hotel in Trois-Rivières, for your restaurant in NDG, for your business in Mascouche, for your company in Saguenay, for your SME in Mascouche, for your car dealership in Vancouver, for your startup in Abitibi-Témiscamingue, for your small town in Québec Maritime, for your store in Saguenay, for your shop in Saguenay, for your thrift shop in Bromont, for your shoe store in Lanaudière, for your clothing store in Lanaudière, for your electronics store in Charlottetown, for your robotics store in Plessisville, for your eyewear store in Côte-Nord, for your furniture store in Fredericton, for your construction company in Lachenaie, for your hostel in Trois-Rivières, for your lodging in Quebec City, for your camping in Tremblant, for your outfitter in Bas-Saint-Laurent, for your printing house in La Prairie, for your financial service company in Bromont, for your organization in Sept-Îles, for your nonprofit organization in Abitibi-Témiscamingue, for your non profit organization in the Laurentians, for your small business in Brossard, for your insurance broker in Côte-des-Neiges, for your human ressources in Sherbrooke, for your non profit in Saguenay-Lac-Saint-Jean, for your HR in Winnipeg, for your warehouse in Ottawa, for your bed and breakfast in Gatineau, for your spa in La Prairie, for your brewery in Rimouski, for your city in the Magdalen Islands, for your town in Baie-Comeau, for your microbrewery in Whitehorse, for your association in La Prairie, for your tourism association in Chambly, for your regional tourism association in Nord-du-Québec, for your RTA in Côte-des-Neiges, for your pub in Princeville, for your bistro in Pointe-Claire, for your salon in Saint-Jean-sur-Richelieu, for your hairdressing salon in Montreal, for your beauty salon in Trois-Pistoles, for your plumbing company in Bromont, for your sugar shack in Repentigny, for your agency in the South Shore, for your recruitment company in Plessisville, for your headhunting company in Côte-des-Neiges, for your Clinic in the Eastern Townships
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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