SEO writing for your startup in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your startup in Canada combines writing skills with a deep understanding of digital requirements, SEO for your startup in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup in Canada.
Here are the requirements to follow for SEO writing for your startup in Canada:
A Web writer isn't just someone who writes well. SEO writing for your startup in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your startup in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your startup in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup in Canada.
Web content for your startup in Canada has to be very precisely structured if you want to extend the time users spend on a website for your startup in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup in Canada!
SEO writing for your startup in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Verdun, for your NPO in the South Shore, for your transportation company in Rosemont, for your hockey league in Halifax, for your hotel in Sept-Îles, for your restaurant in Centre-du-Québec, for your business in Edmonton, for your company in Bas-Saint-Laurent, for your SME in Dorval, for your car dealership in Trois-Pistoles, for your startup in Saint-Hyacinthe, for your small town in Granby, for your store in Rosemont, for your shop in Verdun, for your thrift shop in Sept-Îles, for your shoe store in Iqaluit, for your clothing store in Abitibi-Témiscamingue, for your electronics store in Saint-Eustache, for your robotics store in Regina, for your eyewear store in the South Shore, for your furniture store in Magog, for your construction company in Pointe-Claire, for your hostel in Terrebonne, for your lodging in Saint-Georges, for your camping in Gatineau, for your outfitter in Bas-Saint-Laurent, for your printing house in the South Shore, for your financial service company in Rivière-du-Loup, for your organization in Boucherville, for your nonprofit organization in Chateauguay, for your non profit organization in Saint-Georges, for your small business in Pointe-Claire, for your insurance broker in Lachenaie, for your human ressources in Whitehorse, for your non profit in Pierrefonds, for your HR in Boisbriand, for your warehouse in Outaouais, for your bed and breakfast in Candiac, for your spa in Black Lake, for your brewery in Magog, for your city in Montreal, for your town in Repentigny, for your microbrewery in Saint-Laurent, for your association in Kirkland, for your tourism association in Abitibi-Témiscamingue, for your regional tourism association in Yellowknife, for your RTA in Boisbriand, for your pub in Kirkland, for your bistro in Plateau-Mont-Royal, for your salon in Saint-Georges, for your hairdressing salon in Côte-des-Neiges, for your beauty salon in Saint-Eustache, for your plumbing company in Outaouais, for your sugar shack in Bromont, for your agency in Fredericton, for your recruitment company in Charlottetown, for your headhunting company in Plateau-Mont-Royal, for your Clinic in Baie-Comeau
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe