SEO writing for your startup is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your startup combines writing skills with a deep understanding of digital requirements, SEO for your startup, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup.
Here are the requirements to follow for SEO writing for your startup:
A Web writer isn't just someone who writes well. SEO writing for your startup is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your startup, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your startup aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup.
Web content for your startup has to be very precisely structured if you want to extend the time users spend on a website for your startup. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup!
SEO writing for your startup also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Hyacinthe, for your NPO in Saint-Jérôme, for your transportation company in Mirabel, for your hockey league in the Laurentians, for your hotel in the Eastern Townships, for your restaurant in Chaudière-Appalaches, for your business in Yellowknife, for your company in East-Broughton, for your SME in Plateau-Mont-Royal, for your car dealership in Repentigny, for your startup in Chaudière-Appalaches, for your small town in Mont-Tremblant, for your store in Centre-du-Québec, for your shop in Sainte-Marie-de-Beauce, for your thrift shop in Saint-Jean-sur-Richelieu, for your shoe store in Plessisville, for your clothing store in Sherbrooke, for your electronics store in Trois-Pistoles, for your robotics store in Saint-Eustache, for your eyewear store in Saint-Hyacinthe, for your furniture store in Abitibi-Témiscamingue, for your construction company in the Magdalen Islands, for your hostel in Nord-du-Québec, for your lodging in Saguenay-Lac-Saint-Jean, for your camping in Mascouche, for your outfitter in Halifax, for your printing house in NDG, for your financial service company in Winnipeg, for your organization in Saint-Jérôme, for your nonprofit organization in Drummondville, for your non profit organization in Saint-Eustache, for your small business in Shawinigan, for your insurance broker in Shawinigan, for your human ressources in Gatineau, for your non profit in Outaouais, for your HR in Trois-Pistoles, for your warehouse in Whitehorse, for your bed and breakfast in NDG, for your spa in Chandler, for your brewery in Halifax, for your city in Lanaudière, for your town in Drummondville, for your microbrewery in Baie-Comeau, for your association in Fredericton, for your tourism association in Granby, for your regional tourism association in Thetford Mines, for your RTA in Saint-Eustache, for your pub in Magog, for your bistro in Saint-Jérôme, for your salon in the Laurentians, for your hairdressing salon in Lasalle, for your beauty salon in Joliette, for your plumbing company in Princeville, for your sugar shack in Saint-Hyacinthe, for your agency in Terrebonne, for your recruitment company in Boucherville, for your headhunting company in Whitehorse, for your Clinic in Vallée-Jonction
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