SEO writing for your startup is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your startup combines writing skills with a deep understanding of digital requirements, SEO for your startup, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup.
Here are the requirements to follow for SEO writing for your startup:
A Web writer isn't just someone who writes well. SEO writing for your startup is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your startup, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your startup aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup.
Web content for your startup has to be very precisely structured if you want to extend the time users spend on a website for your startup. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup!
SEO writing for your startup also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Eastern Townships, for your NPO in Shawinigan, for your transportation company in Charlottetown, for your hockey league in Edmonton, for your hotel in the Laurentians, for your restaurant in Dorval, for your business in Halifax, for your company in Plessisville, for your SME in Nord-du-Québec, for your car dealership in Repentigny, for your startup in Montérégie, for your small town in Sept-Îles, for your store in Côte-des-Neiges, for your shop in Québec Maritime, for your thrift shop in the Magdalen Islands, for your shoe store in Saint-Eustache, for your clothing store in Quebec, for your electronics store in the South Shore, for your robotics store in Sainte-Marie-de-Beauce, for your eyewear store in La Tuque, for your furniture store in Calgary, for your construction company in Saguenay, for your hostel in Trois-Pistoles, for your lodging in Chicoutimi, for your camping in Côte-Nord, for your outfitter in Repentigny, for your printing house in Bromont, for your financial service company in Regina, for your organization in the Magdalen Islands, for your nonprofit organization in North Montreal, for your non profit organization in Shawinigan, for your small business in Sainte-Marie-de-Beauce, for your insurance broker in Lanaudière, for your human ressources in NDG, for your non profit in Sherbrooke, for your HR in Bas-Saint-Laurent, for your warehouse in Laval, for your bed and breakfast in Saint-Joseph-de-Beauce, for your spa in Chateauguay, for your brewery in North Montreal, for your city in Robertsonville, for your town in Victoriaville, for your microbrewery in Saint-Jean-sur-Richelieu, for your association in Sept-Îles, for your tourism association in the Eastern Townships, for your regional tourism association in the Eastern Townships, for your RTA in the Magdalen Islands, for your pub in Saint-Hubert, for your bistro in Sainte-Marie-de-Beauce, for your salon in Mauricie, for your hairdressing salon in Halifax, for your beauty salon in Lasalle, for your plumbing company in Laval, for your sugar shack in Beauceville, for your agency in Shawinigan, for your recruitment company in Napierville, for your headhunting company in Yellowknife, for your Clinic in Edmonton
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