SEO writing for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for SEO writing for your SME:
A Web writer isn't just someone who writes well. SEO writing for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
SEO writing for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Beauceville, for your NPO in the South Shore, for your transportation company in Robertsonville, for your hockey league in East-Broughton, for your hotel in Victoriaville, for your restaurant in Fredericton, for your business in Dorval, for your company in Montreal, for your SME in Lévis, for your car dealership in Brossard, for your startup in Thetford Mines, for your small town in Notre-Dame-des-Pins, for your store in Rosemont, for your shop in Brossard, for your thrift shop in Côte-des-Neiges, for your shoe store in Centre-du-Québec, for your clothing store in Black Lake, for your electronics store in La Tuque, for your robotics store in Montreal, for your eyewear store in Chateauguay, for your furniture store in Gaspé, for your construction company in Sherbrooke, for your hostel in Saint-Jean-sur-Richelieu, for your lodging in Trois-Rivières, for your camping in Sainte-Marie-de-Beauce, for your outfitter in Dorval, for your printing house in Fredericton, for your financial service company in Rivière-du-Loup, for your organization in Lachenaie, for your nonprofit organization in Quebec City, for your non profit organization in Repentigny, for your small business in Boucherville, for your insurance broker in Pointe-Claire, for your human ressources in Sept-Îles, for your non profit in Sainte-Thérèse, for your HR in Saguenay, for your warehouse in Plessisville, for your bed and breakfast in Thetford Mines, for your spa in Saguenay-Lac-Saint-Jean, for your brewery in Montmagny, for your city in Candiac, for your town in Verdun, for your microbrewery in Repentigny, for your association in Montreal, for your tourism association in Lac-Saint-Jean, for your regional tourism association in Brossard, for your RTA in Quebec, for your pub in Drummondville, for your bistro in Sorel-Tracy, for your salon in Hochelaga-Maisonneuve, for your hairdressing salon in Whitehorse, for your beauty salon in Chaudière-Appalaches, for your plumbing company in Saint-Hyacinthe, for your sugar shack in Rosemont, for your agency in Baie-Comeau, for your recruitment company in Saint-Joseph-de-Beauce, for your headhunting company in Lachenaie, for your Clinic in Yellowknife
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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