SEO writing for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for SEO writing for your SME:
A Web writer isn't just someone who writes well. SEO writing for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
SEO writing for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rosemont, for your NPO in Chateauguay, for your transportation company in Charlottetown, for your hockey league in Lanaudière, for your hotel in Nord-du-Québec, for your restaurant in Saint-Eustache, for your business in Mirabel, for your company in Montreal, for your SME in Rimouski, for your car dealership in the Magdalen Islands, for your startup in Edmonton, for your small town in Rimouski, for your store in Napierville, for your shop in Lac-Saint-Jean, for your thrift shop in Nuns' Island, for your shoe store in Repentigny, for your clothing store in Bromont, for your electronics store in Lachenaie, for your robotics store in Saint-Georges, for your eyewear store in Côte-Nord, for your furniture store in Notre-Dame-des-Pins, for your construction company in Chandler, for your hostel in Laval, for your lodging in Mirabel, for your camping in Quebec, for your outfitter in Plessisville, for your printing house in Côte-des-Neiges, for your financial service company in Lévis, for your organization in Napierville, for your nonprofit organization in Verdun, for your non profit organization in Plessisville, for your small business in Pointe-Claire, for your insurance broker in Saint-Georges, for your human ressources in Rimouski, for your non profit in La Tuque, for your HR in Yellowknife, for your warehouse in Nuns' Island, for your bed and breakfast in Sept-Îles, for your spa in Anjou, for your brewery in East-Broughton, for your city in Rosemont, for your town in Gaspésie, for your microbrewery in Robertsonville, for your association in Calgary, for your tourism association in Quebec, for your regional tourism association in Abitibi-Témiscamingue, for your RTA in Iqaluit, for your pub in Lasalle, for your bistro in Shawinigan, for your salon in Beauport, for your hairdressing salon in Ottawa, for your beauty salon in Victoriaville, for your plumbing company in Calgary, for your sugar shack in Tremblant, for your agency in Mascouche, for your recruitment company in Saguenay-Lac-Saint-Jean, for your headhunting company in Yellowknife, for your Clinic in Saint-Jérôme
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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