SEO writing for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for SEO writing for your SME:
A Web writer isn't just someone who writes well. SEO writing for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
SEO writing for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay, for your NPO in Black Lake, for your transportation company in the Laurentians, for your hockey league in Drummondville, for your hotel in Quebec City, for your restaurant in Pointe-Claire, for your business in La Tuque, for your company in Montmagny, for your SME in Tremblant, for your car dealership in Yellowknife, for your startup in Chandler, for your small town in Saint-Eustache, for your store in Boisbriand, for your shop in the Eastern Townships, for your thrift shop in Saint-Georges, for your shoe store in Victoriaville, for your clothing store in Canada, for your electronics store in Saguenay, for your robotics store in Saint-Léonard, for your eyewear store in Iqaluit, for your furniture store in Lanaudière, for your construction company in Lanaudière, for your hostel in Sherbrooke, for your lodging in Longueuil, for your camping in Pierrefonds, for your outfitter in Rimouski, for your printing house in Kirkland, for your financial service company in Anjou, for your organization in Lasalle, for your nonprofit organization in Côte-des-Neiges, for your non profit organization in Saint-Hyacinthe, for your small business in Boisbriand, for your insurance broker in Saint-Jean-sur-Richelieu, for your human ressources in Saint-Laurent, for your non profit in Plessisville, for your HR in Rosemont, for your warehouse in Robertsonville, for your bed and breakfast in Rosemont, for your spa in Beauceville, for your brewery in Gaspé, for your city in Bromont, for your town in Chandler, for your microbrewery in Nuns' Island, for your association in Montreal, for your tourism association in Rivière-du-Loup, for your regional tourism association in Toronto, for your RTA in Gatineau, for your pub in Saint-Jérôme, for your bistro in Saint-Georges, for your salon in Québec Maritime, for your hairdressing salon in Rivière-du-Loup, for your beauty salon in Chambly, for your plumbing company in Abitibi-Témiscamingue, for your sugar shack in the Eastern Townships, for your agency in Calgary, for your recruitment company in Rimouski, for your headhunting company in Hochelaga-Maisonneuve, for your Clinic in the South Shore
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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