SEO writing for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for SEO writing for your SME:
A Web writer isn't just someone who writes well. SEO writing for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
SEO writing for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lévis, for your NPO in Saint-Joseph-de-Beauce, for your transportation company in Nuns' Island, for your hockey league in Plessisville, for your hotel in Vallée-Jonction, for your restaurant in Baie-Comeau, for your business in the South Shore, for your company in Edmonton, for your SME in Black Lake, for your car dealership in Québec Maritime, for your startup in Lachenaie, for your small town in Dorval, for your store in the South Shore, for your shop in Saguenay, for your thrift shop in Quebec City, for your shoe store in Boisbriand, for your clothing store in Brossard, for your electronics store in Outaouais, for your robotics store in Victoriaville, for your eyewear store in the Laurentians, for your furniture store in Gatineau, for your construction company in Rimouski, for your hostel in Saint-Hyacinthe, for your lodging in Thetford Mines, for your camping in Shawinigan, for your outfitter in Boucherville, for your printing house in Tremblant, for your financial service company in Mauricie, for your organization in Thetford Mines, for your nonprofit organization in Montreal, for your non profit organization in Magog, for your small business in Princeville, for your insurance broker in Sorel-Tracy, for your human ressources in Hochelaga-Maisonneuve, for your non profit in Shawinigan, for your HR in Scott, for your warehouse in Tremblant, for your bed and breakfast in Chaudière-Appalaches, for your spa in Saint-Hyacinthe, for your brewery in Bromont, for your city in Bromont, for your town in Sainte-Thérèse, for your microbrewery in Côte-des-Neiges, for your association in Mont-Tremblant, for your tourism association in Abitibi-Témiscamingue, for your regional tourism association in Gaspé, for your RTA in Kirkland, for your pub in Princeville, for your bistro in Chandler, for your salon in Mauricie, for your hairdressing salon in Plateau-Mont-Royal, for your beauty salon in Dorval, for your plumbing company in Lachine, for your sugar shack in Chambly, for your agency in Mont-Tremblant, for your recruitment company in Candiac, for your headhunting company in Winnipeg, for your Clinic in Granby
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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