SEO writing for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for SEO writing for your SME:
A Web writer isn't just someone who writes well. SEO writing for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
SEO writing for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay-Lac-Saint-Jean, for your NPO in Gatineau, for your transportation company in Granby, for your hockey league in Charlottetown, for your hotel in Princeville, for your restaurant in Sept-Îles, for your business in Chateauguay, for your company in Kirkland, for your SME in Granby, for your car dealership in Côte-des-Neiges, for your startup in Saint-Jérôme, for your small town in Scott, for your store in Plateau-Mont-Royal, for your shop in Longueuil, for your thrift shop in Sainte-Marie-de-Beauce, for your shoe store in Canada, for your clothing store in Canada, for your electronics store in Outaouais, for your robotics store in Saint-Jean-sur-Richelieu, for your eyewear store in Mauricie, for your furniture store in Drummondville, for your construction company in Mauricie, for your hostel in Lachenaie, for your lodging in Brossard, for your camping in Saint-Hyacinthe, for your outfitter in Beauceville, for your printing house in Granby, for your financial service company in Centre-du-Québec, for your organization in Plessisville, for your nonprofit organization in La Tuque, for your non profit organization in Boucherville, for your small business in Toronto, for your insurance broker in Saint-Hubert, for your human ressources in Toronto, for your non profit in Saint-Joseph-de-Beauce, for your HR in Napierville, for your warehouse in Centre-du-Québec, for your bed and breakfast in Napierville, for your spa in Pointe-Claire, for your brewery in Bromont, for your city in Candiac, for your town in Beauport, for your microbrewery in Iqaluit, for your association in Beauport, for your tourism association in Anjou, for your regional tourism association in La Prairie, for your RTA in Regina, for your pub in Halifax, for your bistro in Fredericton, for your salon in Vallée-Jonction, for your hairdressing salon in Sainte-Thérèse, for your beauty salon in Lasalle, for your plumbing company in Mauricie, for your sugar shack in Lac-Saint-Jean, for your agency in Hochelaga-Maisonneuve, for your recruitment company in Estrie, for your headhunting company in Beauceville, for your Clinic in Chandler
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Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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