SEO writing for a small town is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for a small town combines writing skills with a deep understanding of digital requirements, SEO for a small town, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for a small town.
Here are the requirements to follow for SEO writing for a small town:
A Web writer isn't just someone who writes well. SEO writing for a small town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for a small town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for a small town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for a small town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for a small town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for a small town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for a small town, to help users find the information they want and then continue reading. That is the Web writer's main objective for a small town.
Web content for a small town has to be very precisely structured if you want to extend the time users spend on a website for a small town. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for a small town!
SEO writing for a small town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for a small town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for a small town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montérégie, for your NPO in Plateau-Mont-Royal, for your transportation company in Tremblant, for your hockey league in Mascouche, for your hotel in Baie-Comeau, for your restaurant in Chandler, for your business in Sherbrooke, for your company in Tremblant, for your SME in Saint-Jérôme, for your car dealership in Thetford Mines, for your startup in Drummondville, for your small town in Kirkland, for your store in Mascouche, for your shop in Chandler, for your thrift shop in Shawinigan, for your shoe store in Anjou, for your clothing store in Robertsonville, for your electronics store in Repentigny, for your robotics store in Yellowknife, for your eyewear store in Rimouski, for your furniture store in Chandler, for your construction company in Tremblant, for your hostel in Quebec, for your lodging in Notre-Dame-des-Pins, for your camping in Whitehorse, for your outfitter in Saint-Hubert, for your printing house in Plateau-Mont-Royal, for your financial service company in Black Lake, for your organization in Terrebonne, for your nonprofit organization in Saint-Jean-sur-Richelieu, for your non profit organization in Winnipeg, for your small business in Terrebonne, for your insurance broker in Vancouver, for your human ressources in Vallée-Jonction, for your non profit in Mont-Tremblant, for your HR in Canada, for your warehouse in Edmonton, for your bed and breakfast in the Laurentians, for your spa in La Tuque, for your brewery in Québec Maritime, for your city in Plateau-Mont-Royal, for your town in Princeville, for your microbrewery in Toronto, for your association in Victoriaville, for your tourism association in Edmonton, for your regional tourism association in Pierrefonds, for your RTA in Saint-Laurent, for your pub in Chaudière-Appalaches, for your bistro in Saint-Joseph-de-Beauce, for your salon in Saint-Jérôme, for your hairdressing salon in Boisbriand, for your beauty salon in Candiac, for your plumbing company in Québec Maritime, for your sugar shack in Plateau-Mont-Royal, for your agency in Chateauguay, for your recruitment company in Saint-Joseph-de-Beauce, for your headhunting company in Nuns' Island, for your Clinic in Montérégie
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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