SEO writing for your small business in the South Shore is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business in the South Shore combines writing skills with a deep understanding of digital requirements, SEO for your small business in the South Shore, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in the South Shore.
Here are the requirements to follow for SEO writing for your small business in the South Shore:
A Web writer isn't just someone who writes well. SEO writing for your small business in the South Shore is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in the South Shore and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your small business in the South Shore, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your small business in the South Shore aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in the South Shore just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in the South Shore that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in the South Shore, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in the South Shore.
Web content for your small business in the South Shore has to be very precisely structured if you want to extend the time users spend on a website for your small business in the South Shore. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in the South Shore!
SEO writing for your small business in the South Shore also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in the South Shore, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in the South Shore. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Tremblant, for your NPO in Chambly, for your transportation company in Canada, for your hockey league in the Laurentians, for your hotel in Dorval, for your restaurant in Calgary, for your business in Tremblant, for your company in Québec Maritime, for your SME in Gatineau, for your car dealership in Shawinigan, for your startup in Thetford Mines, for your small town in Saint-Jean-sur-Richelieu, for your store in Rimouski, for your shop in Beauceville, for your thrift shop in Estrie, for your shoe store in Sainte-Thérèse, for your clothing store in Saguenay, for your electronics store in Napierville, for your robotics store in Saint-Georges, for your eyewear store in Gaspé, for your furniture store in Lanaudière, for your construction company in Saint-Jérôme, for your hostel in Laval, for your lodging in Black Lake, for your camping in Thetford Mines, for your outfitter in Winnipeg, for your printing house in Mascouche, for your financial service company in Terrebonne, for your organization in Côte-Nord, for your nonprofit organization in Sherbrooke, for your non profit organization in Gaspésie, for your small business in Mascouche, for your insurance broker in Joliette, for your human ressources in Plateau-Mont-Royal, for your non profit in Longueuil, for your HR in Vancouver, for your warehouse in Plateau-Mont-Royal, for your bed and breakfast in Pointe-Claire, for your spa in Nuns' Island, for your brewery in Chicoutimi, for your city in the Magdalen Islands, for your town in Lachenaie, for your microbrewery in Toronto, for your association in Quebec, for your tourism association in North Montreal, for your regional tourism association in Sainte-Thérèse, for your RTA in Outaouais, for your pub in Brossard, for your bistro in Montmagny, for your salon in Sherbrooke, for your hairdressing salon in Candiac, for your beauty salon in Gaspé, for your plumbing company in Trois-Pistoles, for your sugar shack in Kirkland, for your agency in Chambly, for your recruitment company in Outaouais, for your headhunting company in Mirabel, for your Clinic in Abitibi-Témiscamingue
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe