SEO writing for your small business in Estrie is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business in Estrie combines writing skills with a deep understanding of digital requirements, SEO for your small business in Estrie, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Estrie.
Here are the requirements to follow for SEO writing for your small business in Estrie:
A Web writer isn't just someone who writes well. SEO writing for your small business in Estrie is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Estrie and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your small business in Estrie, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your small business in Estrie aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Estrie just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Estrie that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Estrie, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Estrie.
Web content for your small business in Estrie has to be very precisely structured if you want to extend the time users spend on a website for your small business in Estrie. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Estrie!
SEO writing for your small business in Estrie also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Estrie, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Estrie. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Côte-des-Neiges, for your NPO in Boisbriand, for your transportation company in La Prairie, for your hockey league in Côte-des-Neiges, for your hotel in Robertsonville, for your restaurant in Nord-du-Québec, for your business in Chaudière-Appalaches, for your company in Sept-Îles, for your SME in Quebec City, for your car dealership in Saguenay, for your startup in Gatineau, for your small town in Nuns' Island, for your store in Charlottetown, for your shop in Trois-Rivières, for your thrift shop in Pierrefonds, for your shoe store in East-Broughton, for your clothing store in Victoriaville, for your electronics store in Saint-Georges, for your robotics store in Nuns' Island, for your eyewear store in Winnipeg, for your furniture store in Terrebonne, for your construction company in Montérégie, for your hostel in Hochelaga-Maisonneuve, for your lodging in Halifax, for your camping in Côte-des-Neiges, for your outfitter in Fredericton, for your printing house in Saint-Jérôme, for your financial service company in Canada, for your organization in Saint-Hubert, for your nonprofit organization in Terrebonne, for your non profit organization in Dorval, for your small business in Victoriaville, for your insurance broker in Sherbrooke, for your human ressources in Charlottetown, for your non profit in Lévis, for your HR in Whitehorse, for your warehouse in Chateauguay, for your bed and breakfast in Laval, for your spa in Repentigny, for your brewery in Trois-Rivières, for your city in Napierville, for your town in Pointe-Claire, for your microbrewery in Thetford Mines, for your association in Black Lake, for your tourism association in Gatineau, for your regional tourism association in Laval, for your RTA in Nord-du-Québec, for your pub in Fredericton, for your bistro in Saint-Laurent, for your salon in Gatineau, for your hairdressing salon in Montmagny, for your beauty salon in Abitibi-Témiscamingue, for your plumbing company in Plateau-Mont-Royal, for your sugar shack in Outaouais, for your agency in Côte-Nord, for your recruitment company in Mascouche, for your headhunting company in Baie-Comeau, for your Clinic in Chaudière-Appalaches
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe