SEO writing for your small business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business combines writing skills with a deep understanding of digital requirements, SEO for your small business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business.
Here are the requirements to follow for SEO writing for your small business:
A Web writer isn't just someone who writes well. SEO writing for your small business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your small business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your small business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business.
Web content for your small business has to be very precisely structured if you want to extend the time users spend on a website for your small business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business!
SEO writing for your small business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Repentigny, for your NPO in Mauricie, for your transportation company in Shawinigan, for your hockey league in Pierrefonds, for your hotel in Halifax, for your restaurant in La Prairie, for your business in Trois-Rivières, for your company in Lachenaie, for your SME in Saint-Eustache, for your car dealership in Chaudière-Appalaches, for your startup in Québec Maritime, for your small town in Nord-du-Québec, for your store in La Tuque, for your shop in East-Broughton, for your thrift shop in Shawinigan, for your shoe store in Montmagny, for your clothing store in Robertsonville, for your electronics store in Saguenay-Lac-Saint-Jean, for your robotics store in Vancouver, for your eyewear store in Chateauguay, for your furniture store in Saint-Léonard, for your construction company in Vallée-Jonction, for your hostel in Rivière-du-Loup, for your lodging in Saint-Jean-sur-Richelieu, for your camping in East-Broughton, for your outfitter in Trois-Pistoles, for your printing house in Gatineau, for your financial service company in Toronto, for your organization in Winnipeg, for your nonprofit organization in Tremblant, for your non profit organization in Dorval, for your small business in Saint-Hyacinthe, for your insurance broker in East-Broughton, for your human ressources in Pierrefonds, for your non profit in La Tuque, for your HR in Kirkland, for your warehouse in Lanaudière, for your bed and breakfast in Halifax, for your spa in Baie-Comeau, for your brewery in Edmonton, for your city in La Prairie, for your town in Toronto, for your microbrewery in Black Lake, for your association in Chateauguay, for your tourism association in Winnipeg, for your regional tourism association in Saint-Léonard, for your RTA in Pointe-Claire, for your pub in North Montreal, for your bistro in Princeville, for your salon in Sainte-Marie-de-Beauce, for your hairdressing salon in Longueuil, for your beauty salon in Chambly, for your plumbing company in Beauceville, for your sugar shack in La Tuque, for your agency in Sept-Îles, for your recruitment company in Kirkland, for your headhunting company in Sainte-Marie-de-Beauce, for your Clinic in Estrie
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe