SEO writing for your small business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business combines writing skills with a deep understanding of digital requirements, SEO for your small business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business.
Here are the requirements to follow for SEO writing for your small business:
A Web writer isn't just someone who writes well. SEO writing for your small business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your small business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your small business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business.
Web content for your small business has to be very precisely structured if you want to extend the time users spend on a website for your small business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business!
SEO writing for your small business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Toronto, for your NPO in Côte-des-Neiges, for your transportation company in the Eastern Townships, for your hockey league in Laval, for your hotel in La Tuque, for your restaurant in Nord-du-Québec, for your business in Charlottetown, for your company in Lasalle, for your SME in Terrebonne, for your car dealership in Boisbriand, for your startup in Kirkland, for your small town in Mirabel, for your store in Mirabel, for your shop in Saint-Eustache, for your thrift shop in Vallée-Jonction, for your shoe store in Centre-du-Québec, for your clothing store in Yellowknife, for your electronics store in Mascouche, for your robotics store in Saguenay-Lac-Saint-Jean, for your eyewear store in Repentigny, for your furniture store in Beauceville, for your construction company in Lévis, for your hostel in Saint-Eustache, for your lodging in Saguenay-Lac-Saint-Jean, for your camping in Rosemont, for your outfitter in Pierrefonds, for your printing house in NDG, for your financial service company in the Magdalen Islands, for your organization in the South Shore, for your nonprofit organization in Centre-du-Québec, for your non profit organization in Lévis, for your small business in Plateau-Mont-Royal, for your insurance broker in Iqaluit, for your human ressources in Nuns' Island, for your non profit in Abitibi-Témiscamingue, for your HR in Iqaluit, for your warehouse in Dorval, for your bed and breakfast in Shawinigan, for your spa in Brossard, for your brewery in Ottawa, for your city in Joliette, for your town in Verdun, for your microbrewery in Côte-des-Neiges, for your association in Vallée-Jonction, for your tourism association in the Laurentians, for your regional tourism association in Boucherville, for your RTA in East-Broughton, for your pub in Mirabel, for your bistro in Montérégie, for your salon in Plateau-Mont-Royal, for your hairdressing salon in Gatineau, for your beauty salon in Dorval, for your plumbing company in Fredericton, for your sugar shack in Saint-Hyacinthe, for your agency in Abitibi-Témiscamingue, for your recruitment company in Côte-Nord, for your headhunting company in Calgary, for your Clinic in Montérégie
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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