SEO writing for your small business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business combines writing skills with a deep understanding of digital requirements, SEO for your small business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business.
Here are the requirements to follow for SEO writing for your small business:
A Web writer isn't just someone who writes well. SEO writing for your small business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your small business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your small business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business.
Web content for your small business has to be very precisely structured if you want to extend the time users spend on a website for your small business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business!
SEO writing for your small business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Vancouver, for your NPO in Quebec City, for your transportation company in Centre-du-Québec, for your hockey league in Beauceville, for your hotel in Trois-Rivières, for your restaurant in Saint-Hyacinthe, for your business in Chicoutimi, for your company in Terrebonne, for your SME in Trois-Pistoles, for your car dealership in Quebec City, for your startup in Regina, for your small town in Candiac, for your store in Mirabel, for your shop in Chambly, for your thrift shop in Lévis, for your shoe store in Yellowknife, for your clothing store in La Prairie, for your electronics store in Bas-Saint-Laurent, for your robotics store in Trois-Rivières, for your eyewear store in Saint-Léonard, for your furniture store in Gaspé, for your construction company in Plateau-Mont-Royal, for your hostel in Lanaudière, for your lodging in Quebec, for your camping in Nuns' Island, for your outfitter in Chaudière-Appalaches, for your printing house in Centre-du-Québec, for your financial service company in the Magdalen Islands, for your organization in Trois-Rivières, for your nonprofit organization in Côte-Nord, for your non profit organization in Regina, for your small business in Plessisville, for your insurance broker in Nord-du-Québec, for your human ressources in Montmagny, for your non profit in Montmagny, for your HR in Joliette, for your warehouse in Boucherville, for your bed and breakfast in Scott, for your spa in Victoriaville, for your brewery in Rosemont, for your city in Mauricie, for your town in Toronto, for your microbrewery in Repentigny, for your association in Beauport, for your tourism association in Sherbrooke, for your regional tourism association in Anjou, for your RTA in Brossard, for your pub in Shawinigan, for your bistro in Longueuil, for your salon in Montmagny, for your hairdressing salon in Bromont, for your beauty salon in Bas-Saint-Laurent, for your plumbing company in Charlottetown, for your sugar shack in Canada, for your agency in Laval, for your recruitment company in Sainte-Marie-de-Beauce, for your headhunting company in Sept-Îles, for your Clinic in Thetford Mines
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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