SEO writing for your shop is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your shop combines writing skills with a deep understanding of digital requirements, SEO for your shop, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your shop.
Here are the requirements to follow for SEO writing for your shop:
A Web writer isn't just someone who writes well. SEO writing for your shop is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your shop and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your shop, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your shop aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your shop just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your shop that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your shop, to help users find the information they want and then continue reading. That is the Web writer's main objective for your shop.
Web content for your shop has to be very precisely structured if you want to extend the time users spend on a website for your shop. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your shop!
SEO writing for your shop also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your shop, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your shop. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sainte-Marie-de-Beauce, for your NPO in Repentigny, for your transportation company in Tremblant, for your hockey league in Trois-Rivières, for your hotel in Notre-Dame-des-Pins, for your restaurant in the South Shore, for your business in Saint-Jean-sur-Richelieu, for your company in Chaudière-Appalaches, for your SME in Gatineau, for your car dealership in Kirkland, for your startup in La Prairie, for your small town in Anjou, for your store in Trois-Pistoles, for your shop in Abitibi-Témiscamingue, for your thrift shop in Rivière-du-Loup, for your shoe store in Lanaudière, for your clothing store in Sorel-Tracy, for your electronics store in Saguenay-Lac-Saint-Jean, for your robotics store in Boucherville, for your eyewear store in Regina, for your furniture store in Chandler, for your construction company in Robertsonville, for your hostel in Chandler, for your lodging in Sainte-Marie-de-Beauce, for your camping in Nuns' Island, for your outfitter in Canada, for your printing house in Bromont, for your financial service company in Vallée-Jonction, for your organization in Sainte-Thérèse, for your nonprofit organization in Bas-Saint-Laurent, for your non profit organization in the South Shore, for your small business in Sorel-Tracy, for your insurance broker in Quebec City, for your human ressources in Mascouche, for your non profit in Shawinigan, for your HR in Kirkland, for your warehouse in Québec Maritime, for your bed and breakfast in Princeville, for your spa in Sainte-Thérèse, for your brewery in Outaouais, for your city in Tremblant, for your town in Lachenaie, for your microbrewery in Mirabel, for your association in Abitibi-Témiscamingue, for your tourism association in Terrebonne, for your regional tourism association in Saint-Laurent, for your RTA in Plateau-Mont-Royal, for your pub in Rivière-du-Loup, for your bistro in Brossard, for your salon in Saint-Léonard, for your hairdressing salon in Gaspé, for your beauty salon in Boisbriand, for your plumbing company in Chandler, for your sugar shack in Outaouais, for your agency in Bromont, for your recruitment company in Estrie, for your headhunting company in Edmonton, for your Clinic in Iqaluit
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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