SEO writing for your shop is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your shop combines writing skills with a deep understanding of digital requirements, SEO for your shop, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your shop.
Here are the requirements to follow for SEO writing for your shop:
A Web writer isn't just someone who writes well. SEO writing for your shop is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your shop and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your shop, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your shop aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your shop just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your shop that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your shop, to help users find the information they want and then continue reading. That is the Web writer's main objective for your shop.
Web content for your shop has to be very precisely structured if you want to extend the time users spend on a website for your shop. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your shop!
SEO writing for your shop also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your shop, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your shop. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Tuque, for your NPO in Boucherville, for your transportation company in Princeville, for your hockey league in Nuns' Island, for your hotel in Boisbriand, for your restaurant in Vancouver, for your business in Trois-Pistoles, for your company in Quebec City, for your SME in Mont-Tremblant, for your car dealership in Rimouski, for your startup in Saint-Georges, for your small town in Québec Maritime, for your store in Lac-Saint-Jean, for your shop in Napierville, for your thrift shop in Terrebonne, for your shoe store in Longueuil, for your clothing store in Magog, for your electronics store in Iqaluit, for your robotics store in Quebec City, for your eyewear store in Bromont, for your furniture store in Granby, for your construction company in Vancouver, for your hostel in Anjou, for your lodging in Saint-Léonard, for your camping in Rivière-du-Loup, for your outfitter in Charlottetown, for your printing house in Granby, for your financial service company in Gaspé, for your organization in Gaspésie, for your nonprofit organization in Thetford Mines, for your non profit organization in Boucherville, for your small business in Longueuil, for your insurance broker in Winnipeg, for your human ressources in Repentigny, for your non profit in Victoriaville, for your HR in Robertsonville, for your warehouse in Saguenay-Lac-Saint-Jean, for your bed and breakfast in Quebec, for your spa in Montérégie, for your brewery in Baie-Comeau, for your city in Montérégie, for your town in Côte-des-Neiges, for your microbrewery in Edmonton, for your association in La Prairie, for your tourism association in Lac-Saint-Jean, for your regional tourism association in Yellowknife, for your RTA in Magog, for your pub in Sainte-Marie-de-Beauce, for your bistro in Charlottetown, for your salon in Saguenay-Lac-Saint-Jean, for your hairdressing salon in Lévis, for your beauty salon in Magog, for your plumbing company in Gatineau, for your sugar shack in Iqaluit, for your agency in NDG, for your recruitment company in Montreal, for your headhunting company in Joliette, for your Clinic in the South Shore
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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