SEO writing for your shop is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your shop combines writing skills with a deep understanding of digital requirements, SEO for your shop, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your shop.
Here are the requirements to follow for SEO writing for your shop:
A Web writer isn't just someone who writes well. SEO writing for your shop is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your shop and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your shop, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your shop aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your shop just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your shop that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your shop, to help users find the information they want and then continue reading. That is the Web writer's main objective for your shop.
Web content for your shop has to be very precisely structured if you want to extend the time users spend on a website for your shop. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your shop!
SEO writing for your shop also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your shop, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your shop. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Vancouver, for your NPO in Lévis, for your transportation company in Mirabel, for your hockey league in East-Broughton, for your hotel in Quebec, for your restaurant in Rimouski, for your business in Winnipeg, for your company in Chateauguay, for your SME in Anjou, for your car dealership in Victoriaville, for your startup in Trois-Pistoles, for your small town in Mont-Tremblant, for your store in Candiac, for your shop in Plessisville, for your thrift shop in Trois-Pistoles, for your shoe store in Beauport, for your clothing store in Bas-Saint-Laurent, for your electronics store in Chandler, for your robotics store in Joliette, for your eyewear store in Anjou, for your furniture store in the Eastern Townships, for your construction company in Lac-Saint-Jean, for your hostel in Canada, for your lodging in Pointe-Claire, for your camping in Mascouche, for your outfitter in Regina, for your printing house in Rivière-du-Loup, for your financial service company in Shawinigan, for your organization in Yellowknife, for your nonprofit organization in La Prairie, for your non profit organization in Toronto, for your small business in Boucherville, for your insurance broker in Whitehorse, for your human ressources in Chandler, for your non profit in Saint-Jean-sur-Richelieu, for your HR in Plateau-Mont-Royal, for your warehouse in Shawinigan, for your bed and breakfast in Saint-Léonard, for your spa in Princeville, for your brewery in Nord-du-Québec, for your city in Montmagny, for your town in Granby, for your microbrewery in Trois-Rivières, for your association in Napierville, for your tourism association in Shawinigan, for your regional tourism association in Tremblant, for your RTA in Nuns' Island, for your pub in Robertsonville, for your bistro in Sainte-Thérèse, for your salon in Plateau-Mont-Royal, for your hairdressing salon in Candiac, for your beauty salon in Saint-Georges, for your plumbing company in Sorel-Tracy, for your sugar shack in Saint-Eustache, for your agency in Pointe-Claire, for your recruitment company in Anjou, for your headhunting company in Saint-Georges, for your Clinic in Vancouver
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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