SEO writing for your RTA is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your RTA combines writing skills with a deep understanding of digital requirements, SEO for your RTA, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your RTA.
Here are the requirements to follow for SEO writing for your RTA:
A Web writer isn't just someone who writes well. SEO writing for your RTA is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your RTA and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your RTA, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your RTA aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your RTA just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your RTA that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your RTA, to help users find the information they want and then continue reading. That is the Web writer's main objective for your RTA.
Web content for your RTA has to be very precisely structured if you want to extend the time users spend on a website for your RTA. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your RTA!
SEO writing for your RTA also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your RTA, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your RTA. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Léonard, for your NPO in Brossard, for your transportation company in Lachine, for your hockey league in Brossard, for your hotel in Terrebonne, for your restaurant in Abitibi-Témiscamingue, for your business in Centre-du-Québec, for your company in Montreal, for your SME in Saint-Jean-sur-Richelieu, for your car dealership in Joliette, for your startup in Dorval, for your small town in the South Shore, for your store in Saint-Hyacinthe, for your shop in Saint-Georges, for your thrift shop in Lachine, for your shoe store in Whitehorse, for your clothing store in Halifax, for your electronics store in Thetford Mines, for your robotics store in Chicoutimi, for your eyewear store in Gaspé, for your furniture store in Nuns' Island, for your construction company in Anjou, for your hostel in Outaouais, for your lodging in Shawinigan, for your camping in Abitibi-Témiscamingue, for your outfitter in Chicoutimi, for your printing house in the Magdalen Islands, for your financial service company in Whitehorse, for your organization in Baie-Comeau, for your nonprofit organization in Brossard, for your non profit organization in Beauceville, for your small business in Estrie, for your insurance broker in La Prairie, for your human ressources in Saint-Hubert, for your non profit in Gaspé, for your HR in Chicoutimi, for your warehouse in East-Broughton, for your bed and breakfast in Lasalle, for your spa in Montreal, for your brewery in Beauport, for your city in Tremblant, for your town in Sept-Îles, for your microbrewery in Calgary, for your association in Anjou, for your tourism association in Saint-Laurent, for your regional tourism association in the Eastern Townships, for your RTA in the Magdalen Islands, for your pub in Notre-Dame-des-Pins, for your bistro in Whitehorse, for your salon in Ottawa, for your hairdressing salon in Mascouche, for your beauty salon in Lanaudière, for your plumbing company in Sainte-Marie-de-Beauce, for your sugar shack in Beauport, for your agency in Boucherville, for your recruitment company in Lévis, for your headhunting company in Repentigny, for your Clinic in Repentigny
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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