SEO writing for your RTA is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your RTA combines writing skills with a deep understanding of digital requirements, SEO for your RTA, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your RTA.
Here are the requirements to follow for SEO writing for your RTA:
A Web writer isn't just someone who writes well. SEO writing for your RTA is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your RTA and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your RTA, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your RTA aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your RTA just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your RTA that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your RTA, to help users find the information they want and then continue reading. That is the Web writer's main objective for your RTA.
Web content for your RTA has to be very precisely structured if you want to extend the time users spend on a website for your RTA. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your RTA!
SEO writing for your RTA also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your RTA, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your RTA. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Drummondville, for your NPO in Lanaudière, for your transportation company in Bromont, for your hockey league in Napierville, for your hotel in Terrebonne, for your restaurant in Plateau-Mont-Royal, for your business in Sherbrooke, for your company in Shawinigan, for your SME in Black Lake, for your car dealership in Lachine, for your startup in North Montreal, for your small town in Sept-Îles, for your store in the Laurentians, for your shop in Saint-Jérôme, for your thrift shop in Mauricie, for your shoe store in Sherbrooke, for your clothing store in Sorel-Tracy, for your electronics store in Estrie, for your robotics store in Montmagny, for your eyewear store in Trois-Rivières, for your furniture store in Estrie, for your construction company in Scott, for your hostel in Beauport, for your lodging in Charlottetown, for your camping in Mont-Tremblant, for your outfitter in Saint-Georges, for your printing house in Vallée-Jonction, for your financial service company in Saint-Jérôme, for your organization in Magog, for your nonprofit organization in Trois-Pistoles, for your non profit organization in Sorel-Tracy, for your small business in Mirabel, for your insurance broker in Estrie, for your human ressources in Canada, for your non profit in Beauport, for your HR in Saguenay, for your warehouse in Granby, for your bed and breakfast in Edmonton, for your spa in Thetford Mines, for your brewery in Nord-du-Québec, for your city in Côte-des-Neiges, for your town in the Laurentians, for your microbrewery in Notre-Dame-des-Pins, for your association in the Magdalen Islands, for your tourism association in Regina, for your regional tourism association in Vancouver, for your RTA in Trois-Rivières, for your pub in Thetford Mines, for your bistro in Bas-Saint-Laurent, for your salon in Dorval, for your hairdressing salon in Boucherville, for your beauty salon in NDG, for your plumbing company in Outaouais, for your sugar shack in Calgary, for your agency in Mirabel, for your recruitment company in Saint-Laurent, for your headhunting company in Côte-Nord, for your Clinic in Trois-Pistoles
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe