SEO writing for your plumbing company in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your plumbing company in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your plumbing company in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your plumbing company in Calgary.
Here are the requirements to follow for SEO writing for your plumbing company in Calgary:
A Web writer isn't just someone who writes well. SEO writing for your plumbing company in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your plumbing company in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your plumbing company in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your plumbing company in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your plumbing company in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your plumbing company in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your plumbing company in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your plumbing company in Calgary.
Web content for your plumbing company in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your plumbing company in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your plumbing company in Calgary!
SEO writing for your plumbing company in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your plumbing company in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your plumbing company in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Shawinigan, for your NPO in Plateau-Mont-Royal, for your transportation company in Montreal, for your hockey league in Drummondville, for your hotel in Verdun, for your restaurant in Rivière-du-Loup, for your business in Drummondville, for your company in Laval, for your SME in the Laurentians, for your car dealership in Anjou, for your startup in Terrebonne, for your small town in Canada, for your store in Charlottetown, for your shop in Sorel-Tracy, for your thrift shop in Montreal, for your shoe store in Gatineau, for your clothing store in Quebec City, for your electronics store in Laval, for your robotics store in Whitehorse, for your eyewear store in Halifax, for your furniture store in Granby, for your construction company in the South Shore, for your hostel in Anjou, for your lodging in Quebec City, for your camping in East-Broughton, for your outfitter in Ottawa, for your printing house in Brossard, for your financial service company in Laval, for your organization in Granby, for your nonprofit organization in La Tuque, for your non profit organization in Bas-Saint-Laurent, for your small business in Iqaluit, for your insurance broker in Charlottetown, for your human ressources in Gaspé, for your non profit in Saint-Léonard, for your HR in Saguenay, for your warehouse in Napierville, for your bed and breakfast in Rimouski, for your spa in NDG, for your brewery in North Montreal, for your city in Sainte-Thérèse, for your town in Iqaluit, for your microbrewery in Lévis, for your association in Nuns' Island, for your tourism association in Quebec City, for your regional tourism association in Ottawa, for your RTA in Gaspésie, for your pub in Laval, for your bistro in Toronto, for your salon in Sorel-Tracy, for your hairdressing salon in Plessisville, for your beauty salon in East-Broughton, for your plumbing company in Dorval, for your sugar shack in Chateauguay, for your agency in Trois-Pistoles, for your recruitment company in Sainte-Thérèse, for your headhunting company in Plessisville, for your Clinic in Saint-Joseph-de-Beauce
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe