SEO writing for your organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your organization combines writing skills with a deep understanding of digital requirements, SEO for your organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization.
Here are the requirements to follow for SEO writing for your organization:
A Web writer isn't just someone who writes well. SEO writing for your organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization.
Web content for your organization has to be very precisely structured if you want to extend the time users spend on a website for your organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization!
SEO writing for your organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Laurentians, for your NPO in Beauceville, for your transportation company in Estrie, for your hockey league in Saguenay, for your hotel in Shawinigan, for your restaurant in Pointe-Claire, for your business in Princeville, for your company in Chambly, for your SME in Bas-Saint-Laurent, for your car dealership in Kirkland, for your startup in Saint-Joseph-de-Beauce, for your small town in Trois-Pistoles, for your store in Lanaudière, for your shop in Mont-Tremblant, for your thrift shop in Lachenaie, for your shoe store in Robertsonville, for your clothing store in Black Lake, for your electronics store in Yellowknife, for your robotics store in Yellowknife, for your eyewear store in Chandler, for your furniture store in Boisbriand, for your construction company in Mont-Tremblant, for your hostel in Vancouver, for your lodging in Chicoutimi, for your camping in Brossard, for your outfitter in Fredericton, for your printing house in Montreal, for your financial service company in Laval, for your organization in Trois-Pistoles, for your nonprofit organization in Lachine, for your non profit organization in Ottawa, for your small business in Joliette, for your insurance broker in Mont-Tremblant, for your human ressources in Saint-Joseph-de-Beauce, for your non profit in Centre-du-Québec, for your HR in Abitibi-Témiscamingue, for your warehouse in Lachenaie, for your bed and breakfast in Ottawa, for your spa in Halifax, for your brewery in Saint-Georges, for your city in Estrie, for your town in Vallée-Jonction, for your microbrewery in Toronto, for your association in Sainte-Thérèse, for your tourism association in the Eastern Townships, for your regional tourism association in Saint-Jérôme, for your RTA in Quebec City, for your pub in Gaspé, for your bistro in Estrie, for your salon in Edmonton, for your hairdressing salon in Chambly, for your beauty salon in Whitehorse, for your plumbing company in Lac-Saint-Jean, for your sugar shack in Trois-Pistoles, for your agency in Terrebonne, for your recruitment company in Boucherville, for your headhunting company in Lanaudière, for your Clinic in the Magdalen Islands
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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