SEO writing for your organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your organization combines writing skills with a deep understanding of digital requirements, SEO for your organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization.
Here are the requirements to follow for SEO writing for your organization:
A Web writer isn't just someone who writes well. SEO writing for your organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization.
Web content for your organization has to be very precisely structured if you want to extend the time users spend on a website for your organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization!
SEO writing for your organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Charlottetown, for your NPO in Robertsonville, for your transportation company in Kirkland, for your hockey league in the Eastern Townships, for your hotel in Saint-Jérôme, for your restaurant in Pierrefonds, for your business in Iqaluit, for your company in Princeville, for your SME in Mont-Tremblant, for your car dealership in Drummondville, for your startup in the Laurentians, for your small town in Toronto, for your store in Robertsonville, for your shop in Hochelaga-Maisonneuve, for your thrift shop in Boucherville, for your shoe store in Victoriaville, for your clothing store in Boisbriand, for your electronics store in Saint-Jérôme, for your robotics store in Mauricie, for your eyewear store in Saint-Hubert, for your furniture store in Anjou, for your construction company in Candiac, for your hostel in Sainte-Thérèse, for your lodging in Chandler, for your camping in Baie-Comeau, for your outfitter in Kirkland, for your printing house in La Prairie, for your financial service company in Chambly, for your organization in Saint-Laurent, for your nonprofit organization in Boucherville, for your non profit organization in Outaouais, for your small business in Pointe-Claire, for your insurance broker in Mauricie, for your human ressources in Boisbriand, for your non profit in Saint-Laurent, for your HR in the Eastern Townships, for your warehouse in Anjou, for your bed and breakfast in Beauport, for your spa in Whitehorse, for your brewery in Winnipeg, for your city in Lac-Saint-Jean, for your town in Gatineau, for your microbrewery in Vancouver, for your association in Rivière-du-Loup, for your tourism association in Dorval, for your regional tourism association in Trois-Pistoles, for your RTA in Quebec City, for your pub in the Eastern Townships, for your bistro in Québec Maritime, for your salon in Gatineau, for your hairdressing salon in Nuns' Island, for your beauty salon in Sorel-Tracy, for your plumbing company in Saguenay, for your sugar shack in Hochelaga-Maisonneuve, for your agency in Saint-Jérôme, for your recruitment company in Regina, for your headhunting company in Centre-du-Québec, for your Clinic in Sept-Îles
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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