SEO writing for your organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your organization combines writing skills with a deep understanding of digital requirements, SEO for your organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization.
Here are the requirements to follow for SEO writing for your organization:
A Web writer isn't just someone who writes well. SEO writing for your organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization.
Web content for your organization has to be very precisely structured if you want to extend the time users spend on a website for your organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization!
SEO writing for your organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sept-Îles, for your NPO in Brossard, for your transportation company in Fredericton, for your hockey league in Baie-Comeau, for your hotel in Boisbriand, for your restaurant in North Montreal, for your business in Magog, for your company in Quebec, for your SME in Mascouche, for your car dealership in Lanaudière, for your startup in Thetford Mines, for your small town in Winnipeg, for your store in Saint-Eustache, for your shop in Magog, for your thrift shop in Sherbrooke, for your shoe store in the Magdalen Islands, for your clothing store in Vallée-Jonction, for your electronics store in Mascouche, for your robotics store in Montreal, for your eyewear store in Regina, for your furniture store in Chandler, for your construction company in Kirkland, for your hostel in Verdun, for your lodging in Magog, for your camping in Lachine, for your outfitter in Sorel-Tracy, for your printing house in Quebec City, for your financial service company in Canada, for your organization in Calgary, for your nonprofit organization in Sherbrooke, for your non profit organization in Québec Maritime, for your small business in Centre-du-Québec, for your insurance broker in Bas-Saint-Laurent, for your human ressources in Dorval, for your non profit in La Tuque, for your HR in Yellowknife, for your warehouse in Vallée-Jonction, for your bed and breakfast in Lanaudière, for your spa in Fredericton, for your brewery in Tremblant, for your city in Nuns' Island, for your town in Pierrefonds, for your microbrewery in Saint-Joseph-de-Beauce, for your association in the South Shore, for your tourism association in Côte-Nord, for your regional tourism association in the South Shore, for your RTA in Trois-Rivières, for your pub in Sainte-Thérèse, for your bistro in Abitibi-Témiscamingue, for your salon in Bas-Saint-Laurent, for your hairdressing salon in Victoriaville, for your beauty salon in Drummondville, for your plumbing company in Brossard, for your sugar shack in Quebec City, for your agency in Saint-Joseph-de-Beauce, for your recruitment company in Repentigny, for your headhunting company in Saint-Léonard, for your Clinic in Saguenay-Lac-Saint-Jean
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Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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