SEO writing for your NPO is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your NPO combines writing skills with a deep understanding of digital requirements, SEO for your NPO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO.
Here are the requirements to follow for SEO writing for your NPO:
A Web writer isn't just someone who writes well. SEO writing for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
SEO writing for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Fredericton, for your NPO in Beauceville, for your transportation company in Saint-Joseph-de-Beauce, for your hockey league in Anjou, for your hotel in Bromont, for your restaurant in Sept-Îles, for your business in Nord-du-Québec, for your company in Rimouski, for your SME in Lanaudière, for your car dealership in Rosemont, for your startup in Plateau-Mont-Royal, for your small town in Baie-Comeau, for your store in Sherbrooke, for your shop in Boucherville, for your thrift shop in Fredericton, for your shoe store in the Eastern Townships, for your clothing store in Plessisville, for your electronics store in Halifax, for your robotics store in Chandler, for your eyewear store in Charlottetown, for your furniture store in Drummondville, for your construction company in the Laurentians, for your hostel in Mont-Tremblant, for your lodging in Saint-Hubert, for your camping in Tremblant, for your outfitter in the South Shore, for your printing house in Côte-Nord, for your financial service company in Saint-Jean-sur-Richelieu, for your organization in Scott, for your nonprofit organization in La Tuque, for your non profit organization in Terrebonne, for your small business in Longueuil, for your insurance broker in Napierville, for your human ressources in East-Broughton, for your non profit in NDG, for your HR in Lasalle, for your warehouse in Nord-du-Québec, for your bed and breakfast in Plessisville, for your spa in Laval, for your brewery in Bromont, for your city in Québec Maritime, for your town in Canada, for your microbrewery in Saint-Hyacinthe, for your association in Plateau-Mont-Royal, for your tourism association in Shawinigan, for your regional tourism association in Saint-Laurent, for your RTA in Edmonton, for your pub in Napierville, for your bistro in Gatineau, for your salon in Plateau-Mont-Royal, for your hairdressing salon in Saint-Hubert, for your beauty salon in Boisbriand, for your plumbing company in Edmonton, for your sugar shack in Chambly, for your agency in Lasalle, for your recruitment company in Chicoutimi, for your headhunting company in Québec Maritime, for your Clinic in Lachenaie
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Thetford Mines (Quebec)
G6G 1J4
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418 335-0804
418 335-4063
info@numerique.ca
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