SEO writing for your non profit in Ottawa is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your non profit in Ottawa combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Ottawa, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Ottawa.
Here are the requirements to follow for SEO writing for your non profit in Ottawa:
A Web writer isn't just someone who writes well. SEO writing for your non profit in Ottawa is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Ottawa and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your non profit in Ottawa, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your non profit in Ottawa aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Ottawa just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Ottawa that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Ottawa, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Ottawa.
Web content for your non profit in Ottawa has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Ottawa. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Ottawa!
SEO writing for your non profit in Ottawa also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Ottawa, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Ottawa. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Eastern Townships, for your NPO in Quebec, for your transportation company in Chateauguay, for your hockey league in Lac-Saint-Jean, for your hotel in Montérégie, for your restaurant in Mirabel, for your business in Longueuil, for your company in Trois-Pistoles, for your SME in Sainte-Thérèse, for your car dealership in Trois-Pistoles, for your startup in Charlottetown, for your small town in East-Broughton, for your store in Trois-Pistoles, for your shop in Joliette, for your thrift shop in La Tuque, for your shoe store in Québec Maritime, for your clothing store in Candiac, for your electronics store in Bas-Saint-Laurent, for your robotics store in Rimouski, for your eyewear store in La Prairie, for your furniture store in Toronto, for your construction company in Candiac, for your hostel in Winnipeg, for your lodging in Victoriaville, for your camping in Calgary, for your outfitter in Gaspé, for your printing house in Mascouche, for your financial service company in Rosemont, for your organization in Lévis, for your nonprofit organization in Abitibi-Témiscamingue, for your non profit organization in Rimouski, for your small business in Pointe-Claire, for your insurance broker in Joliette, for your human ressources in Nuns' Island, for your non profit in Chandler, for your HR in Sept-Îles, for your warehouse in the Magdalen Islands, for your bed and breakfast in Outaouais, for your spa in Saint-Eustache, for your brewery in Vancouver, for your city in Saint-Georges, for your town in Ottawa, for your microbrewery in Lachenaie, for your association in Kirkland, for your tourism association in the South Shore, for your regional tourism association in Côte-Nord, for your RTA in Lanaudière, for your pub in Mauricie, for your bistro in Granby, for your salon in Saguenay-Lac-Saint-Jean, for your hairdressing salon in Calgary, for your beauty salon in Tremblant, for your plumbing company in Hochelaga-Maisonneuve, for your sugar shack in Princeville, for your agency in Laval, for your recruitment company in Boisbriand, for your headhunting company in Winnipeg, for your Clinic in Saint-Hyacinthe
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe