SEO writing for your non profit in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your non profit in Canada combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Canada.
Here are the requirements to follow for SEO writing for your non profit in Canada:
A Web writer isn't just someone who writes well. SEO writing for your non profit in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your non profit in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your non profit in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Canada.
Web content for your non profit in Canada has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Canada!
SEO writing for your non profit in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Nord-du-Québec, for your NPO in Montreal, for your transportation company in Calgary, for your hockey league in Mascouche, for your hotel in Thetford Mines, for your restaurant in Baie-Comeau, for your business in Saint-Jérôme, for your company in Halifax, for your SME in Tremblant, for your car dealership in Chambly, for your startup in Charlottetown, for your small town in Plateau-Mont-Royal, for your store in Black Lake, for your shop in Saguenay-Lac-Saint-Jean, for your thrift shop in Beauceville, for your shoe store in Lanaudière, for your clothing store in Ottawa, for your electronics store in Baie-Comeau, for your robotics store in Sherbrooke, for your eyewear store in Quebec City, for your furniture store in Québec Maritime, for your construction company in Gaspésie, for your hostel in Shawinigan, for your lodging in Lasalle, for your camping in NDG, for your outfitter in Charlottetown, for your printing house in Victoriaville, for your financial service company in Sherbrooke, for your organization in Kirkland, for your nonprofit organization in NDG, for your non profit organization in Beauceville, for your small business in Nord-du-Québec, for your insurance broker in the Laurentians, for your human ressources in Saint-Léonard, for your non profit in Gaspé, for your HR in Saint-Jérôme, for your warehouse in Lasalle, for your bed and breakfast in Candiac, for your spa in Vallée-Jonction, for your brewery in the Magdalen Islands, for your city in Thetford Mines, for your town in Mirabel, for your microbrewery in Saguenay-Lac-Saint-Jean, for your association in Rosemont, for your tourism association in Longueuil, for your regional tourism association in Montérégie, for your RTA in Nord-du-Québec, for your pub in Vallée-Jonction, for your bistro in Mascouche, for your salon in Magog, for your hairdressing salon in Hochelaga-Maisonneuve, for your beauty salon in Lévis, for your plumbing company in Pointe-Claire, for your sugar shack in Dorval, for your agency in Trois-Pistoles, for your recruitment company in Verdun, for your headhunting company in Bas-Saint-Laurent, for your Clinic in Shawinigan
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe