SEO writing for your non profit is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your non profit combines writing skills with a deep understanding of digital requirements, SEO for your non profit, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit.
Here are the requirements to follow for SEO writing for your non profit:
A Web writer isn't just someone who writes well. SEO writing for your non profit is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your non profit, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your non profit aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit.
Web content for your non profit has to be very precisely structured if you want to extend the time users spend on a website for your non profit. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit!
SEO writing for your non profit also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Laurentians, for your NPO in Black Lake, for your transportation company in Rivière-du-Loup, for your hockey league in Mascouche, for your hotel in Shawinigan, for your restaurant in the Magdalen Islands, for your business in Saguenay, for your company in Côte-des-Neiges, for your SME in La Tuque, for your car dealership in Saint-Léonard, for your startup in Robertsonville, for your small town in Estrie, for your store in La Prairie, for your shop in Saint-Jean-sur-Richelieu, for your thrift shop in Dorval, for your shoe store in Victoriaville, for your clothing store in Laval, for your electronics store in Granby, for your robotics store in Quebec, for your eyewear store in Lanaudière, for your furniture store in Dorval, for your construction company in Boisbriand, for your hostel in Verdun, for your lodging in the Laurentians, for your camping in Montérégie, for your outfitter in Robertsonville, for your printing house in Vallée-Jonction, for your financial service company in Abitibi-Témiscamingue, for your organization in La Tuque, for your nonprofit organization in the Magdalen Islands, for your non profit organization in Nuns' Island, for your small business in Chaudière-Appalaches, for your insurance broker in Drummondville, for your human ressources in Trois-Pistoles, for your non profit in Mauricie, for your HR in Saint-Hubert, for your warehouse in Saint-Léonard, for your bed and breakfast in Lachenaie, for your spa in Saint-Eustache, for your brewery in Trois-Pistoles, for your city in Brossard, for your town in Lachine, for your microbrewery in Saguenay, for your association in Chateauguay, for your tourism association in the South Shore, for your regional tourism association in Saguenay, for your RTA in Quebec, for your pub in Ottawa, for your bistro in Lac-Saint-Jean, for your salon in Saint-Jean-sur-Richelieu, for your hairdressing salon in Calgary, for your beauty salon in Gaspé, for your plumbing company in the Magdalen Islands, for your sugar shack in La Prairie, for your agency in Sept-Îles, for your recruitment company in Rivière-du-Loup, for your headhunting company in Robertsonville, for your Clinic in Mascouche
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Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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