SEO writing in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing in NDG combines writing skills with a deep understanding of digital requirements, SEO in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO in NDG.
Here are the requirements to follow for SEO writing in NDG:
A Web writer isn't just someone who writes well. SEO writing in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective in NDG.
Web content in NDG has to be very precisely structured if you want to extend the time users spend on a website in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer in NDG!
SEO writing in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Quebec, for your NPO in Bromont, for your transportation company in the South Shore, for your hockey league in La Prairie, for your hotel in Montreal, for your restaurant in Saint-Hubert, for your business in Thetford Mines, for your company in Lévis, for your SME in Anjou, for your car dealership in Rivière-du-Loup, for your startup in Dorval, for your small town in Montmagny, for your store in Sainte-Thérèse, for your shop in Winnipeg, for your thrift shop in Montérégie, for your shoe store in La Tuque, for your clothing store in Saint-Léonard, for your electronics store in Saint-Hyacinthe, for your robotics store in Montmagny, for your eyewear store in Joliette, for your furniture store in Saguenay, for your construction company in Gaspésie, for your hostel in Montreal, for your lodging in Gaspésie, for your camping in Edmonton, for your outfitter in Robertsonville, for your printing house in Granby, for your financial service company in Mont-Tremblant, for your organization in Chicoutimi, for your nonprofit organization in Lac-Saint-Jean, for your non profit organization in La Prairie, for your small business in Mascouche, for your insurance broker in Charlottetown, for your human ressources in Fredericton, for your non profit in Verdun, for your HR in Saint-Georges, for your warehouse in Gaspé, for your bed and breakfast in Saint-Léonard, for your spa in Chandler, for your brewery in Toronto, for your city in La Prairie, for your town in Bas-Saint-Laurent, for your microbrewery in Sorel-Tracy, for your association in the Laurentians, for your tourism association in Napierville, for your regional tourism association in Lanaudière, for your RTA in Princeville, for your pub in Halifax, for your bistro in La Prairie, for your salon in La Prairie, for your hairdressing salon in Thetford Mines, for your beauty salon in the Magdalen Islands, for your plumbing company in Notre-Dame-des-Pins, for your sugar shack in Saint-Hyacinthe, for your agency in Black Lake, for your recruitment company in Lévis, for your headhunting company in La Tuque, for your Clinic in Lasalle
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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