SEO writing in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing in NDG combines writing skills with a deep understanding of digital requirements, SEO in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO in NDG.
Here are the requirements to follow for SEO writing in NDG:
A Web writer isn't just someone who writes well. SEO writing in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective in NDG.
Web content in NDG has to be very precisely structured if you want to extend the time users spend on a website in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer in NDG!
SEO writing in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in North Montreal, for your NPO in Pointe-Claire, for your transportation company in the Magdalen Islands, for your hockey league in Shawinigan, for your hotel in Montmagny, for your restaurant in Saint-Georges, for your business in Sainte-Thérèse, for your company in Kirkland, for your SME in Saint-Jérôme, for your car dealership in Halifax, for your startup in Lachine, for your small town in Victoriaville, for your store in Montreal, for your shop in Saint-Jérôme, for your thrift shop in Thetford Mines, for your shoe store in Iqaluit, for your clothing store in Toronto, for your electronics store in Côte-des-Neiges, for your robotics store in Candiac, for your eyewear store in Centre-du-Québec, for your furniture store in Drummondville, for your construction company in Chandler, for your hostel in Trois-Pistoles, for your lodging in Outaouais, for your camping in Longueuil, for your outfitter in Mascouche, for your printing house in Plessisville, for your financial service company in Chateauguay, for your organization in Chaudière-Appalaches, for your nonprofit organization in Edmonton, for your non profit organization in East-Broughton, for your small business in Outaouais, for your insurance broker in Granby, for your human ressources in Joliette, for your non profit in Chicoutimi, for your HR in Quebec, for your warehouse in Sherbrooke, for your bed and breakfast in Repentigny, for your spa in Sainte-Marie-de-Beauce, for your brewery in Fredericton, for your city in the Laurentians, for your town in Notre-Dame-des-Pins, for your microbrewery in Bromont, for your association in Pointe-Claire, for your tourism association in Sorel-Tracy, for your regional tourism association in Mascouche, for your RTA in Mauricie, for your pub in Nuns' Island, for your bistro in Halifax, for your salon in Iqaluit, for your hairdressing salon in Laval, for your beauty salon in the Eastern Townships, for your plumbing company in Baie-Comeau, for your sugar shack in Kirkland, for your agency in Gaspé, for your recruitment company in Scott, for your headhunting company in Verdun, for your Clinic in Nord-du-Québec
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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