SEO writing for your lodging is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your lodging combines writing skills with a deep understanding of digital requirements, SEO for your lodging, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your lodging.
Here are the requirements to follow for SEO writing for your lodging:
A Web writer isn't just someone who writes well. SEO writing for your lodging is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your lodging and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your lodging, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your lodging aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your lodging just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your lodging that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your lodging, to help users find the information they want and then continue reading. That is the Web writer's main objective for your lodging.
Web content for your lodging has to be very precisely structured if you want to extend the time users spend on a website for your lodging. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your lodging!
SEO writing for your lodging also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your lodging, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your lodging. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rivière-du-Loup, for your NPO in Mascouche, for your transportation company in Lachenaie, for your hockey league in Whitehorse, for your hotel in Trois-Rivières, for your restaurant in Laval, for your business in Iqaluit, for your company in Montérégie, for your SME in Côte-Nord, for your car dealership in Côte-Nord, for your startup in Vallée-Jonction, for your small town in Joliette, for your store in Sherbrooke, for your shop in Trois-Pistoles, for your thrift shop in Candiac, for your shoe store in Whitehorse, for your clothing store in Fredericton, for your electronics store in Shawinigan, for your robotics store in Montreal, for your eyewear store in the Eastern Townships, for your furniture store in Estrie, for your construction company in Magog, for your hostel in Nord-du-Québec, for your lodging in Brossard, for your camping in Estrie, for your outfitter in Drummondville, for your printing house in Saint-Hyacinthe, for your financial service company in Ottawa, for your organization in Gaspésie, for your nonprofit organization in Montreal, for your non profit organization in Napierville, for your small business in Rivière-du-Loup, for your insurance broker in Saint-Georges, for your human ressources in Pointe-Claire, for your non profit in Robertsonville, for your HR in Gaspé, for your warehouse in Whitehorse, for your bed and breakfast in Sherbrooke, for your spa in Boisbriand, for your brewery in Abitibi-Témiscamingue, for your city in Saint-Laurent, for your town in Gaspésie, for your microbrewery in Beauport, for your association in Lachenaie, for your tourism association in Dorval, for your regional tourism association in Côte-Nord, for your RTA in Verdun, for your pub in Robertsonville, for your bistro in Montreal, for your salon in La Tuque, for your hairdressing salon in Sept-Îles, for your beauty salon in Nord-du-Québec, for your plumbing company in Bromont, for your sugar shack in Outaouais, for your agency in Lévis, for your recruitment company in Ottawa, for your headhunting company in Pointe-Claire, for your Clinic in Saint-Hubert
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe