SEO writing for your lodging is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your lodging combines writing skills with a deep understanding of digital requirements, SEO for your lodging, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your lodging.
Here are the requirements to follow for SEO writing for your lodging:
A Web writer isn't just someone who writes well. SEO writing for your lodging is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your lodging and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your lodging, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your lodging aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your lodging just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your lodging that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your lodging, to help users find the information they want and then continue reading. That is the Web writer's main objective for your lodging.
Web content for your lodging has to be very precisely structured if you want to extend the time users spend on a website for your lodging. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your lodging!
SEO writing for your lodging also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your lodging, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your lodging. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Black Lake, for your NPO in Rivière-du-Loup, for your transportation company in Terrebonne, for your hockey league in Brossard, for your hotel in Sainte-Marie-de-Beauce, for your restaurant in Saint-Jérôme, for your business in Canada, for your company in Mirabel, for your SME in Abitibi-Témiscamingue, for your car dealership in Repentigny, for your startup in Mont-Tremblant, for your small town in Quebec, for your store in Montmagny, for your shop in Dorval, for your thrift shop in Fredericton, for your shoe store in Saint-Georges, for your clothing store in Baie-Comeau, for your electronics store in Charlottetown, for your robotics store in Bas-Saint-Laurent, for your eyewear store in Regina, for your furniture store in Fredericton, for your construction company in Saint-Jérôme, for your hostel in Ottawa, for your lodging in Shawinigan, for your camping in Gatineau, for your outfitter in Robertsonville, for your printing house in Gatineau, for your financial service company in Chandler, for your organization in Tremblant, for your nonprofit organization in Saint-Jean-sur-Richelieu, for your non profit organization in Boucherville, for your small business in East-Broughton, for your insurance broker in North Montreal, for your human ressources in Calgary, for your non profit in Repentigny, for your HR in Candiac, for your warehouse in Joliette, for your bed and breakfast in Outaouais, for your spa in Estrie, for your brewery in Plateau-Mont-Royal, for your city in Saint-Laurent, for your town in Mont-Tremblant, for your microbrewery in Montmagny, for your association in Canada, for your tourism association in Chambly, for your regional tourism association in Anjou, for your RTA in Saguenay-Lac-Saint-Jean, for your pub in Brossard, for your bistro in Boucherville, for your salon in Québec Maritime, for your hairdressing salon in Whitehorse, for your beauty salon in Rivière-du-Loup, for your plumbing company in Baie-Comeau, for your sugar shack in Côte-des-Neiges, for your agency in Gaspésie, for your recruitment company in Fredericton, for your headhunting company in Gaspésie, for your Clinic in Brossard
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe