SEO writing for your hotel is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your hotel combines writing skills with a deep understanding of digital requirements, SEO for your hotel, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your hotel.
Here are the requirements to follow for SEO writing for your hotel:
A Web writer isn't just someone who writes well. SEO writing for your hotel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hotel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your hotel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your hotel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hotel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hotel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hotel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hotel.
Web content for your hotel has to be very precisely structured if you want to extend the time users spend on a website for your hotel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hotel!
SEO writing for your hotel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hotel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hotel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Nuns' Island, for your NPO in Outaouais, for your transportation company in Saint-Laurent, for your hockey league in the Magdalen Islands, for your hotel in Edmonton, for your restaurant in Drummondville, for your business in Black Lake, for your company in Gaspé, for your SME in Gatineau, for your car dealership in Black Lake, for your startup in Thetford Mines, for your small town in Sherbrooke, for your store in Granby, for your shop in Montreal, for your thrift shop in Mont-Tremblant, for your shoe store in the Magdalen Islands, for your clothing store in Edmonton, for your electronics store in Brossard, for your robotics store in Saint-Eustache, for your eyewear store in East-Broughton, for your furniture store in Terrebonne, for your construction company in Lac-Saint-Jean, for your hostel in Whitehorse, for your lodging in Sainte-Thérèse, for your camping in Sept-Îles, for your outfitter in Shawinigan, for your printing house in Robertsonville, for your financial service company in Laval, for your organization in Chandler, for your nonprofit organization in Dorval, for your non profit organization in Centre-du-Québec, for your small business in Longueuil, for your insurance broker in Saint-Jean-sur-Richelieu, for your human ressources in Chateauguay, for your non profit in Notre-Dame-des-Pins, for your HR in Saint-Léonard, for your warehouse in Nord-du-Québec, for your bed and breakfast in Chaudière-Appalaches, for your spa in Vancouver, for your brewery in Chateauguay, for your city in Princeville, for your town in Mascouche, for your microbrewery in Whitehorse, for your association in Saint-Joseph-de-Beauce, for your tourism association in Verdun, for your regional tourism association in Pointe-Claire, for your RTA in Regina, for your pub in Dorval, for your bistro in Shawinigan, for your salon in Terrebonne, for your hairdressing salon in Princeville, for your beauty salon in Canada, for your plumbing company in Ottawa, for your sugar shack in Ottawa, for your agency in Saguenay-Lac-Saint-Jean, for your recruitment company in Joliette, for your headhunting company in Plateau-Mont-Royal, for your Clinic in Pierrefonds
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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