SEO writing for your construction company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your construction company combines writing skills with a deep understanding of digital requirements, SEO for your construction company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your construction company.
Here are the requirements to follow for SEO writing for your construction company:
A Web writer isn't just someone who writes well. SEO writing for your construction company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your construction company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your construction company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your construction company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your construction company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your construction company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your construction company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your construction company.
Web content for your construction company has to be very precisely structured if you want to extend the time users spend on a website for your construction company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your construction company!
SEO writing for your construction company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your construction company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your construction company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montreal, for your NPO in Baie-Comeau, for your transportation company in Sherbrooke, for your hockey league in Calgary, for your hotel in Halifax, for your restaurant in Nuns' Island, for your business in Rimouski, for your company in Rivière-du-Loup, for your SME in NDG, for your car dealership in Verdun, for your startup in the South Shore, for your small town in Tremblant, for your store in NDG, for your shop in Bas-Saint-Laurent, for your thrift shop in Calgary, for your shoe store in Vallée-Jonction, for your clothing store in Quebec City, for your electronics store in Saguenay-Lac-Saint-Jean, for your robotics store in Joliette, for your eyewear store in Winnipeg, for your furniture store in Candiac, for your construction company in Côte-Nord, for your hostel in Notre-Dame-des-Pins, for your lodging in Mauricie, for your camping in Chambly, for your outfitter in Chaudière-Appalaches, for your printing house in Thetford Mines, for your financial service company in Bas-Saint-Laurent, for your organization in Chaudière-Appalaches, for your nonprofit organization in Sherbrooke, for your non profit organization in Lanaudière, for your small business in Sorel-Tracy, for your insurance broker in Boucherville, for your human ressources in Robertsonville, for your non profit in Scott, for your HR in Saint-Jean-sur-Richelieu, for your warehouse in Rimouski, for your bed and breakfast in Chandler, for your spa in the Eastern Townships, for your brewery in Lac-Saint-Jean, for your city in Anjou, for your town in Vancouver, for your microbrewery in NDG, for your association in Mauricie, for your tourism association in the Laurentians, for your regional tourism association in Yellowknife, for your RTA in Anjou, for your pub in Mascouche, for your bistro in Dorval, for your salon in Vancouver, for your hairdressing salon in Saint-Laurent, for your beauty salon in Saint-Jean-sur-Richelieu, for your plumbing company in Beauport, for your sugar shack in Brossard, for your agency in Saint-Eustache, for your recruitment company in Princeville, for your headhunting company in La Prairie, for your Clinic in Lanaudière
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe