SEO writing for your company in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your company in Canada combines writing skills with a deep understanding of digital requirements, SEO for your company in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company in Canada.
Here are the requirements to follow for SEO writing for your company in Canada:
A Web writer isn't just someone who writes well. SEO writing for your company in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your company in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your company in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company in Canada.
Web content for your company in Canada has to be very precisely structured if you want to extend the time users spend on a website for your company in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company in Canada!
SEO writing for your company in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Léonard, for your NPO in the Laurentians, for your transportation company in Beauceville, for your hockey league in Sherbrooke, for your hotel in Beauport, for your restaurant in Saguenay, for your business in Granby, for your company in Rimouski, for your SME in La Prairie, for your car dealership in Trois-Pistoles, for your startup in Bromont, for your small town in Whitehorse, for your store in Canada, for your shop in the South Shore, for your thrift shop in Whitehorse, for your shoe store in Robertsonville, for your clothing store in Saint-Eustache, for your electronics store in Repentigny, for your robotics store in Longueuil, for your eyewear store in Laval, for your furniture store in Saint-Jérôme, for your construction company in Pointe-Claire, for your hostel in North Montreal, for your lodging in Halifax, for your camping in Victoriaville, for your outfitter in Hochelaga-Maisonneuve, for your printing house in Saint-Léonard, for your financial service company in Dorval, for your organization in Chandler, for your nonprofit organization in Trois-Rivières, for your non profit organization in Rivière-du-Loup, for your small business in Fredericton, for your insurance broker in Princeville, for your human ressources in NDG, for your non profit in Rimouski, for your HR in Montérégie, for your warehouse in Saint-Georges, for your bed and breakfast in Ottawa, for your spa in Centre-du-Québec, for your brewery in Verdun, for your city in the Eastern Townships, for your town in Rosemont, for your microbrewery in Hochelaga-Maisonneuve, for your association in Saint-Hyacinthe, for your tourism association in Princeville, for your regional tourism association in Iqaluit, for your RTA in Saint-Joseph-de-Beauce, for your pub in Saint-Eustache, for your bistro in East-Broughton, for your salon in Repentigny, for your hairdressing salon in Boucherville, for your beauty salon in Canada, for your plumbing company in Yellowknife, for your sugar shack in Robertsonville, for your agency in Ottawa, for your recruitment company in Gaspésie, for your headhunting company in Victoriaville, for your Clinic in Ottawa
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe