SEO writing for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for SEO writing for your company:
A Web writer isn't just someone who writes well. SEO writing for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
SEO writing for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Kirkland, for your NPO in Boisbriand, for your transportation company in Napierville, for your hockey league in Mauricie, for your hotel in Regina, for your restaurant in Fredericton, for your business in the Laurentians, for your company in Terrebonne, for your SME in Terrebonne, for your car dealership in Toronto, for your startup in Rivière-du-Loup, for your small town in East-Broughton, for your store in Sorel-Tracy, for your shop in Lachine, for your thrift shop in Charlottetown, for your shoe store in Lachenaie, for your clothing store in Rimouski, for your electronics store in the Eastern Townships, for your robotics store in Joliette, for your eyewear store in Saint-Jean-sur-Richelieu, for your furniture store in Dorval, for your construction company in Verdun, for your hostel in Chambly, for your lodging in Tremblant, for your camping in Trois-Rivières, for your outfitter in Yellowknife, for your printing house in Tremblant, for your financial service company in La Tuque, for your organization in Dorval, for your nonprofit organization in Chicoutimi, for your non profit organization in Plessisville, for your small business in Sherbrooke, for your insurance broker in Mont-Tremblant, for your human ressources in the South Shore, for your non profit in Québec Maritime, for your HR in Winnipeg, for your warehouse in Kirkland, for your bed and breakfast in Gaspé, for your spa in Laval, for your brewery in Montmagny, for your city in Toronto, for your town in La Tuque, for your microbrewery in Saint-Jean-sur-Richelieu, for your association in NDG, for your tourism association in Iqaluit, for your regional tourism association in Saguenay, for your RTA in NDG, for your pub in Nuns' Island, for your bistro in Black Lake, for your salon in Saguenay, for your hairdressing salon in Lasalle, for your beauty salon in Nord-du-Québec, for your plumbing company in Mauricie, for your sugar shack in Côte-des-Neiges, for your agency in Magog, for your recruitment company in Whitehorse, for your headhunting company in Saint-Léonard, for your Clinic in Napierville
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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