SEO writing for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for SEO writing for your company:
A Web writer isn't just someone who writes well. SEO writing for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
SEO writing for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Laurentians, for your NPO in Saint-Hyacinthe, for your transportation company in Sainte-Thérèse, for your hockey league in Scott, for your hotel in Boisbriand, for your restaurant in Plessisville, for your business in Rosemont, for your company in Magog, for your SME in Tremblant, for your car dealership in Charlottetown, for your startup in the Laurentians, for your small town in Centre-du-Québec, for your store in Chaudière-Appalaches, for your shop in Montreal, for your thrift shop in NDG, for your shoe store in Saint-Laurent, for your clothing store in Rimouski, for your electronics store in Chandler, for your robotics store in Chaudière-Appalaches, for your eyewear store in Beauceville, for your furniture store in Trois-Pistoles, for your construction company in Kirkland, for your hostel in Kirkland, for your lodging in Shawinigan, for your camping in Tremblant, for your outfitter in Drummondville, for your printing house in Boucherville, for your financial service company in Côte-des-Neiges, for your organization in Quebec City, for your nonprofit organization in Victoriaville, for your non profit organization in Black Lake, for your small business in Calgary, for your insurance broker in Drummondville, for your human ressources in Notre-Dame-des-Pins, for your non profit in Quebec, for your HR in Napierville, for your warehouse in Québec Maritime, for your bed and breakfast in Calgary, for your spa in Tremblant, for your brewery in Beauport, for your city in Pointe-Claire, for your town in the Laurentians, for your microbrewery in Vancouver, for your association in Saint-Jérôme, for your tourism association in Rosemont, for your regional tourism association in Côte-des-Neiges, for your RTA in Toronto, for your pub in Winnipeg, for your bistro in Chicoutimi, for your salon in Estrie, for your hairdressing salon in Edmonton, for your beauty salon in Mauricie, for your plumbing company in Rimouski, for your sugar shack in Princeville, for your agency in Dorval, for your recruitment company in Edmonton, for your headhunting company in Scott, for your Clinic in Laval
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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