SEO writing for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for SEO writing for your company:
A Web writer isn't just someone who writes well. SEO writing for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
SEO writing for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lachenaie, for your NPO in Saint-Hyacinthe, for your transportation company in Lachine, for your hockey league in Laval, for your hotel in Rimouski, for your restaurant in Granby, for your business in Lachine, for your company in Québec Maritime, for your SME in Trois-Rivières, for your car dealership in Robertsonville, for your startup in Canada, for your small town in Saint-Georges, for your store in the South Shore, for your shop in Gaspésie, for your thrift shop in Rosemont, for your shoe store in Plateau-Mont-Royal, for your clothing store in Repentigny, for your electronics store in Vallée-Jonction, for your robotics store in Saint-Georges, for your eyewear store in Chandler, for your furniture store in Montmagny, for your construction company in Mascouche, for your hostel in Tremblant, for your lodging in Vancouver, for your camping in Lachine, for your outfitter in Yellowknife, for your printing house in Saguenay, for your financial service company in La Prairie, for your organization in Trois-Rivières, for your nonprofit organization in Gaspé, for your non profit organization in Kirkland, for your small business in Côte-des-Neiges, for your insurance broker in Charlottetown, for your human ressources in Terrebonne, for your non profit in the Eastern Townships, for your HR in Scott, for your warehouse in Nuns' Island, for your bed and breakfast in Sainte-Thérèse, for your spa in Chicoutimi, for your brewery in Québec Maritime, for your city in Saguenay, for your town in Brossard, for your microbrewery in Saint-Hubert, for your association in Plateau-Mont-Royal, for your tourism association in Saint-Georges, for your regional tourism association in Rosemont, for your RTA in Notre-Dame-des-Pins, for your pub in Whitehorse, for your bistro in Boucherville, for your salon in Bas-Saint-Laurent, for your hairdressing salon in Côte-des-Neiges, for your beauty salon in Plessisville, for your plumbing company in Mirabel, for your sugar shack in Lachine, for your agency in Longueuil, for your recruitment company in the South Shore, for your headhunting company in Winnipeg, for your Clinic in East-Broughton
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe