SEO writing for your business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your business combines writing skills with a deep understanding of digital requirements, SEO for your business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your business.
Here are the requirements to follow for SEO writing for your business:
A Web writer isn't just someone who writes well. SEO writing for your business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business.
Web content for your business has to be very precisely structured if you want to extend the time users spend on a website for your business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business!
SEO writing for your business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Kirkland, for your NPO in the Magdalen Islands, for your transportation company in Chaudière-Appalaches, for your hockey league in Halifax, for your hotel in Longueuil, for your restaurant in Chandler, for your business in Rosemont, for your company in Sainte-Thérèse, for your SME in La Tuque, for your car dealership in Gaspé, for your startup in the Eastern Townships, for your small town in Lac-Saint-Jean, for your store in Lasalle, for your shop in Mauricie, for your thrift shop in Candiac, for your shoe store in Côte-Nord, for your clothing store in Montérégie, for your electronics store in Mont-Tremblant, for your robotics store in Longueuil, for your eyewear store in NDG, for your furniture store in Anjou, for your construction company in Ottawa, for your hostel in Quebec, for your lodging in Baie-Comeau, for your camping in Gaspé, for your outfitter in Saint-Hubert, for your printing house in Saint-Hyacinthe, for your financial service company in Robertsonville, for your organization in Chambly, for your nonprofit organization in Saint-Georges, for your non profit organization in Tremblant, for your small business in Terrebonne, for your insurance broker in Notre-Dame-des-Pins, for your human ressources in Pointe-Claire, for your non profit in Charlottetown, for your HR in Plateau-Mont-Royal, for your warehouse in Shawinigan, for your bed and breakfast in Sorel-Tracy, for your spa in Toronto, for your brewery in Chateauguay, for your city in Mauricie, for your town in Halifax, for your microbrewery in Saint-Georges, for your association in Lac-Saint-Jean, for your tourism association in Edmonton, for your regional tourism association in Boisbriand, for your RTA in Lanaudière, for your pub in Shawinigan, for your bistro in Terrebonne, for your salon in Anjou, for your hairdressing salon in Magog, for your beauty salon in Vancouver, for your plumbing company in Canada, for your sugar shack in Thetford Mines, for your agency in Montreal, for your recruitment company in Boucherville, for your headhunting company in Drummondville, for your Clinic in Saguenay
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe