SEO writing for your business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your business combines writing skills with a deep understanding of digital requirements, SEO for your business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your business.
Here are the requirements to follow for SEO writing for your business:
A Web writer isn't just someone who writes well. SEO writing for your business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business.
Web content for your business has to be very precisely structured if you want to extend the time users spend on a website for your business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business!
SEO writing for your business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Dorval, for your NPO in Verdun, for your transportation company in Hochelaga-Maisonneuve, for your hockey league in Iqaluit, for your hotel in Chandler, for your restaurant in Hochelaga-Maisonneuve, for your business in Magog, for your company in Mont-Tremblant, for your SME in East-Broughton, for your car dealership in NDG, for your startup in Nord-du-Québec, for your small town in Kirkland, for your store in Abitibi-Témiscamingue, for your shop in Mascouche, for your thrift shop in Centre-du-Québec, for your shoe store in Gaspésie, for your clothing store in Vallée-Jonction, for your electronics store in Whitehorse, for your robotics store in Vallée-Jonction, for your eyewear store in Chateauguay, for your furniture store in Magog, for your construction company in Whitehorse, for your hostel in Plessisville, for your lodging in Plessisville, for your camping in the South Shore, for your outfitter in East-Broughton, for your printing house in Fredericton, for your financial service company in Mascouche, for your organization in Saguenay, for your nonprofit organization in Sherbrooke, for your non profit organization in Vallée-Jonction, for your small business in Saguenay, for your insurance broker in Vallée-Jonction, for your human ressources in Trois-Pistoles, for your non profit in Saint-Georges, for your HR in Thetford Mines, for your warehouse in Calgary, for your bed and breakfast in Estrie, for your spa in Rivière-du-Loup, for your brewery in Baie-Comeau, for your city in Regina, for your town in Montreal, for your microbrewery in Rosemont, for your association in Black Lake, for your tourism association in Granby, for your regional tourism association in Estrie, for your RTA in Boisbriand, for your pub in Candiac, for your bistro in Halifax, for your salon in Vancouver, for your hairdressing salon in Saguenay, for your beauty salon in Lévis, for your plumbing company in the South Shore, for your sugar shack in Saint-Joseph-de-Beauce, for your agency in Saint-Hubert, for your recruitment company in Mirabel, for your headhunting company in Baie-Comeau, for your Clinic in Shawinigan
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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