SEO writing for your business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your business combines writing skills with a deep understanding of digital requirements, SEO for your business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your business.
Here are the requirements to follow for SEO writing for your business:
A Web writer isn't just someone who writes well. SEO writing for your business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business.
Web content for your business has to be very precisely structured if you want to extend the time users spend on a website for your business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business!
SEO writing for your business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Laurentians, for your NPO in Rivière-du-Loup, for your transportation company in Canada, for your hockey league in Magog, for your hotel in Abitibi-Témiscamingue, for your restaurant in Granby, for your business in Winnipeg, for your company in Lasalle, for your SME in the Magdalen Islands, for your car dealership in Saint-Léonard, for your startup in Lasalle, for your small town in Centre-du-Québec, for your store in Montérégie, for your shop in Chaudière-Appalaches, for your thrift shop in Hochelaga-Maisonneuve, for your shoe store in Charlottetown, for your clothing store in Abitibi-Témiscamingue, for your electronics store in Toronto, for your robotics store in Calgary, for your eyewear store in Tremblant, for your furniture store in Whitehorse, for your construction company in the Magdalen Islands, for your hostel in Laval, for your lodging in Yellowknife, for your camping in Baie-Comeau, for your outfitter in Canada, for your printing house in Joliette, for your financial service company in La Prairie, for your organization in Saguenay-Lac-Saint-Jean, for your nonprofit organization in Saguenay-Lac-Saint-Jean, for your non profit organization in Trois-Pistoles, for your small business in Gaspé, for your insurance broker in Montreal, for your human ressources in Canada, for your non profit in Charlottetown, for your HR in the South Shore, for your warehouse in Drummondville, for your bed and breakfast in Mont-Tremblant, for your spa in Montmagny, for your brewery in Côte-des-Neiges, for your city in Pointe-Claire, for your town in Sept-Îles, for your microbrewery in Nuns' Island, for your association in Sainte-Thérèse, for your tourism association in Sept-Îles, for your regional tourism association in Rimouski, for your RTA in Anjou, for your pub in Montmagny, for your bistro in Côte-Nord, for your salon in Victoriaville, for your hairdressing salon in Kirkland, for your beauty salon in La Tuque, for your plumbing company in Rivière-du-Loup, for your sugar shack in Lachenaie, for your agency in Mauricie, for your recruitment company in Centre-du-Québec, for your headhunting company in Chicoutimi, for your Clinic in Saint-Léonard
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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