SEO writing for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for SEO writing for your association:
A Web writer isn't just someone who writes well. SEO writing for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
SEO writing for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Côte-Nord, for your NPO in Princeville, for your transportation company in Montérégie, for your hockey league in Sorel-Tracy, for your hotel in Saint-Jérôme, for your restaurant in Scott, for your business in Montmagny, for your company in Saint-Léonard, for your SME in Laval, for your car dealership in Bas-Saint-Laurent, for your startup in Saint-Eustache, for your small town in Longueuil, for your store in Hochelaga-Maisonneuve, for your shop in Gaspésie, for your thrift shop in Napierville, for your shoe store in La Tuque, for your clothing store in Vancouver, for your electronics store in Saint-Georges, for your robotics store in Rosemont, for your eyewear store in Abitibi-Témiscamingue, for your furniture store in Sept-Îles, for your construction company in the Magdalen Islands, for your hostel in Regina, for your lodging in Chambly, for your camping in Mascouche, for your outfitter in Brossard, for your printing house in Sherbrooke, for your financial service company in Sept-Îles, for your organization in Outaouais, for your nonprofit organization in Quebec City, for your non profit organization in Black Lake, for your small business in Saint-Hyacinthe, for your insurance broker in Côte-des-Neiges, for your human ressources in Rosemont, for your non profit in Rimouski, for your HR in Mirabel, for your warehouse in Rimouski, for your bed and breakfast in Chandler, for your spa in Kirkland, for your brewery in Bromont, for your city in Saint-Jérôme, for your town in Baie-Comeau, for your microbrewery in Centre-du-Québec, for your association in Mauricie, for your tourism association in Victoriaville, for your regional tourism association in Repentigny, for your RTA in North Montreal, for your pub in Nord-du-Québec, for your bistro in Tremblant, for your salon in Terrebonne, for your hairdressing salon in Saint-Hubert, for your beauty salon in Robertsonville, for your plumbing company in Chateauguay, for your sugar shack in Plessisville, for your agency in the South Shore, for your recruitment company in Mascouche, for your headhunting company in Yellowknife, for your Clinic in Mirabel
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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