SEO writing for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for SEO writing for your association:
A Web writer isn't just someone who writes well. SEO writing for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
SEO writing for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Georges, for your NPO in Montmagny, for your transportation company in Pointe-Claire, for your hockey league in East-Broughton, for your hotel in the Eastern Townships, for your restaurant in La Tuque, for your business in Chambly, for your company in Baie-Comeau, for your SME in Saint-Hubert, for your car dealership in Outaouais, for your startup in Robertsonville, for your small town in La Tuque, for your store in Iqaluit, for your shop in Mirabel, for your thrift shop in Chateauguay, for your shoe store in Magog, for your clothing store in Abitibi-Témiscamingue, for your electronics store in Saint-Laurent, for your robotics store in Plateau-Mont-Royal, for your eyewear store in Beauport, for your furniture store in Côte-des-Neiges, for your construction company in Saint-Hyacinthe, for your hostel in Rimouski, for your lodging in Sept-Îles, for your camping in Beauport, for your outfitter in Laval, for your printing house in Estrie, for your financial service company in Mauricie, for your organization in Lanaudière, for your nonprofit organization in Boucherville, for your non profit organization in NDG, for your small business in Chandler, for your insurance broker in Lasalle, for your human ressources in Québec Maritime, for your non profit in Pointe-Claire, for your HR in Saint-Hyacinthe, for your warehouse in Saint-Hyacinthe, for your bed and breakfast in Côte-des-Neiges, for your spa in the South Shore, for your brewery in Iqaluit, for your city in Gaspésie, for your town in Halifax, for your microbrewery in Saint-Hubert, for your association in Kirkland, for your tourism association in Bas-Saint-Laurent, for your regional tourism association in Saint-Léonard, for your RTA in Rimouski, for your pub in Outaouais, for your bistro in Magog, for your salon in Longueuil, for your hairdressing salon in Brossard, for your beauty salon in Whitehorse, for your plumbing company in Gaspésie, for your sugar shack in Ottawa, for your agency in Mont-Tremblant, for your recruitment company in Gaspé, for your headhunting company in Toronto, for your Clinic in Mirabel
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe