SEO writing for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for SEO writing for your association:
A Web writer isn't just someone who writes well. SEO writing for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
SEO writing for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Tuque, for your NPO in Brossard, for your transportation company in Yellowknife, for your hockey league in Gaspésie, for your hotel in Bas-Saint-Laurent, for your restaurant in Beauport, for your business in Mont-Tremblant, for your company in Plessisville, for your SME in Lac-Saint-Jean, for your car dealership in Rivière-du-Loup, for your startup in Sorel-Tracy, for your small town in La Tuque, for your store in Saint-Eustache, for your shop in the Magdalen Islands, for your thrift shop in Iqaluit, for your shoe store in the Eastern Townships, for your clothing store in Saint-Eustache, for your electronics store in the South Shore, for your robotics store in Mascouche, for your eyewear store in Kirkland, for your furniture store in Québec Maritime, for your construction company in Quebec, for your hostel in Mauricie, for your lodging in Boucherville, for your camping in Montreal, for your outfitter in Outaouais, for your printing house in Saint-Laurent, for your financial service company in Vancouver, for your organization in Shawinigan, for your nonprofit organization in Saint-Léonard, for your non profit organization in Saint-Hyacinthe, for your small business in Granby, for your insurance broker in Napierville, for your human ressources in Gaspésie, for your non profit in Baie-Comeau, for your HR in Mascouche, for your warehouse in Saguenay, for your bed and breakfast in Charlottetown, for your spa in Saint-Eustache, for your brewery in Beauceville, for your city in Yellowknife, for your town in Terrebonne, for your microbrewery in Brossard, for your association in Rivière-du-Loup, for your tourism association in Chaudière-Appalaches, for your regional tourism association in Abitibi-Témiscamingue, for your RTA in Edmonton, for your pub in Bas-Saint-Laurent, for your bistro in Saint-Léonard, for your salon in Plateau-Mont-Royal, for your hairdressing salon in Whitehorse, for your beauty salon in Scott, for your plumbing company in Notre-Dame-des-Pins, for your sugar shack in Saint-Georges, for your agency in Sainte-Thérèse, for your recruitment company in Côte-Nord, for your headhunting company in Princeville, for your Clinic in Rosemont
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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