SEO writing for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for SEO writing for your association:
A Web writer isn't just someone who writes well. SEO writing for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
SEO writing for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Abitibi-Témiscamingue, for your NPO in Montmagny, for your transportation company in Centre-du-Québec, for your hockey league in Lanaudière, for your hotel in the Eastern Townships, for your restaurant in Plessisville, for your business in Canada, for your company in Tremblant, for your SME in Chateauguay, for your car dealership in Robertsonville, for your startup in Sherbrooke, for your small town in Chambly, for your store in Princeville, for your shop in Charlottetown, for your thrift shop in Terrebonne, for your shoe store in Terrebonne, for your clothing store in Ottawa, for your electronics store in Shawinigan, for your robotics store in Brossard, for your eyewear store in Chicoutimi, for your furniture store in Joliette, for your construction company in Regina, for your hostel in Gatineau, for your lodging in Winnipeg, for your camping in Rimouski, for your outfitter in Rivière-du-Loup, for your printing house in Laval, for your financial service company in Côte-Nord, for your organization in Terrebonne, for your nonprofit organization in Charlottetown, for your non profit organization in Rosemont, for your small business in Bromont, for your insurance broker in Saguenay, for your human ressources in La Prairie, for your non profit in Candiac, for your HR in Yellowknife, for your warehouse in Candiac, for your bed and breakfast in Mauricie, for your spa in Chandler, for your brewery in Montérégie, for your city in Winnipeg, for your town in the Eastern Townships, for your microbrewery in Joliette, for your association in Victoriaville, for your tourism association in Lévis, for your regional tourism association in Lachine, for your RTA in Vallée-Jonction, for your pub in Ottawa, for your bistro in Sorel-Tracy, for your salon in Vancouver, for your hairdressing salon in Sainte-Marie-de-Beauce, for your beauty salon in Bromont, for your plumbing company in Saguenay, for your sugar shack in Beauport, for your agency in Calgary, for your recruitment company in Yellowknife, for your headhunting company in Gatineau, for your Clinic in Magog
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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