SEO writing for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for SEO writing for your association:
A Web writer isn't just someone who writes well. SEO writing for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
SEO writing for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Abitibi-Témiscamingue, for your NPO in Sorel-Tracy, for your transportation company in Hochelaga-Maisonneuve, for your hockey league in Victoriaville, for your hotel in Boucherville, for your restaurant in Chambly, for your business in Saint-Léonard, for your company in Granby, for your SME in Saguenay-Lac-Saint-Jean, for your car dealership in NDG, for your startup in Lanaudière, for your small town in Laval, for your store in Nord-du-Québec, for your shop in Trois-Pistoles, for your thrift shop in Mauricie, for your shoe store in Mont-Tremblant, for your clothing store in Saint-Georges, for your electronics store in Saint-Léonard, for your robotics store in Laval, for your eyewear store in Napierville, for your furniture store in Lanaudière, for your construction company in Sept-Îles, for your hostel in Saint-Hyacinthe, for your lodging in East-Broughton, for your camping in Côte-des-Neiges, for your outfitter in Princeville, for your printing house in Longueuil, for your financial service company in Saguenay-Lac-Saint-Jean, for your organization in Granby, for your nonprofit organization in Pointe-Claire, for your non profit organization in Black Lake, for your small business in Saint-Léonard, for your insurance broker in Lévis, for your human ressources in Hochelaga-Maisonneuve, for your non profit in Saguenay-Lac-Saint-Jean, for your HR in Granby, for your warehouse in La Tuque, for your bed and breakfast in Fredericton, for your spa in Gatineau, for your brewery in Joliette, for your city in Côte-Nord, for your town in Chaudière-Appalaches, for your microbrewery in Calgary, for your association in Saint-Jérôme, for your tourism association in Saint-Georges, for your regional tourism association in Trois-Pistoles, for your RTA in Outaouais, for your pub in Estrie, for your bistro in Lac-Saint-Jean, for your salon in Chaudière-Appalaches, for your hairdressing salon in Tremblant, for your beauty salon in Lanaudière, for your plumbing company in Lachenaie, for your sugar shack in Mirabel, for your agency in Thetford Mines, for your recruitment company in Mauricie, for your headhunting company in the Laurentians, for your Clinic in Sainte-Thérèse
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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