SEO writing for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for SEO writing for your association:
A Web writer isn't just someone who writes well. SEO writing for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
SEO writing for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chateauguay, for your NPO in Lac-Saint-Jean, for your transportation company in Trois-Rivières, for your hockey league in Anjou, for your hotel in Gaspésie, for your restaurant in Abitibi-Témiscamingue, for your business in Montreal, for your company in Saint-Jean-sur-Richelieu, for your SME in Trois-Rivières, for your car dealership in Saint-Léonard, for your startup in Fredericton, for your small town in Nuns' Island, for your store in Fredericton, for your shop in Nuns' Island, for your thrift shop in Quebec, for your shoe store in Regina, for your clothing store in Lanaudière, for your electronics store in Chateauguay, for your robotics store in Sainte-Thérèse, for your eyewear store in Plessisville, for your furniture store in Mauricie, for your construction company in Dorval, for your hostel in the Magdalen Islands, for your lodging in Ottawa, for your camping in Saint-Eustache, for your outfitter in Côte-des-Neiges, for your printing house in Estrie, for your financial service company in Montérégie, for your organization in Fredericton, for your nonprofit organization in Drummondville, for your non profit organization in Saguenay-Lac-Saint-Jean, for your small business in Beauceville, for your insurance broker in Napierville, for your human ressources in Saint-Jean-sur-Richelieu, for your non profit in Repentigny, for your HR in Mauricie, for your warehouse in Canada, for your bed and breakfast in Edmonton, for your spa in East-Broughton, for your brewery in Tremblant, for your city in Lévis, for your town in Gaspésie, for your microbrewery in Centre-du-Québec, for your association in La Prairie, for your tourism association in Saint-Georges, for your regional tourism association in Lac-Saint-Jean, for your RTA in Victoriaville, for your pub in Regina, for your bistro in Calgary, for your salon in Mirabel, for your hairdressing salon in Mascouche, for your beauty salon in Scott, for your plumbing company in the Magdalen Islands, for your sugar shack in Black Lake, for your agency in the Eastern Townships, for your recruitment company in Saint-Hubert, for your headhunting company in Robertsonville, for your Clinic in Montmagny
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Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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