SEO writing for your agency is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your agency combines writing skills with a deep understanding of digital requirements, SEO for your agency, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency.
Here are the requirements to follow for SEO writing for your agency:
A Web writer isn't just someone who writes well. SEO writing for your agency is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your agency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your agency aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency.
Web content for your agency has to be very precisely structured if you want to extend the time users spend on a website for your agency. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency!
SEO writing for your agency also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Jérôme, for your NPO in Vancouver, for your transportation company in Shawinigan, for your hockey league in Beauceville, for your hotel in Mascouche, for your restaurant in Montérégie, for your business in Scott, for your company in Mauricie, for your SME in Vancouver, for your car dealership in Lac-Saint-Jean, for your startup in Robertsonville, for your small town in Fredericton, for your store in Lac-Saint-Jean, for your shop in Napierville, for your thrift shop in Napierville, for your shoe store in Sainte-Marie-de-Beauce, for your clothing store in Trois-Pistoles, for your electronics store in Quebec City, for your robotics store in Saint-Georges, for your eyewear store in Chaudière-Appalaches, for your furniture store in Gaspé, for your construction company in Joliette, for your hostel in Mirabel, for your lodging in Sorel-Tracy, for your camping in Edmonton, for your outfitter in Pierrefonds, for your printing house in Rivière-du-Loup, for your financial service company in Sainte-Marie-de-Beauce, for your organization in Nord-du-Québec, for your nonprofit organization in Trois-Pistoles, for your non profit organization in Lachine, for your small business in Drummondville, for your insurance broker in Sept-Îles, for your human ressources in Whitehorse, for your non profit in Estrie, for your HR in Notre-Dame-des-Pins, for your warehouse in Candiac, for your bed and breakfast in Brossard, for your spa in Lasalle, for your brewery in Estrie, for your city in Beauceville, for your town in Scott, for your microbrewery in the Eastern Townships, for your association in Longueuil, for your tourism association in Montmagny, for your regional tourism association in Boucherville, for your RTA in Boisbriand, for your pub in Plessisville, for your bistro in Côte-des-Neiges, for your salon in Montérégie, for your hairdressing salon in Estrie, for your beauty salon in Pierrefonds, for your plumbing company in Calgary, for your sugar shack in Sherbrooke, for your agency in Saint-Hyacinthe, for your recruitment company in Winnipeg, for your headhunting company in Notre-Dame-des-Pins, for your Clinic in Plessisville
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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