SEO writing for your agency is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your agency combines writing skills with a deep understanding of digital requirements, SEO for your agency, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency.
Here are the requirements to follow for SEO writing for your agency:
A Web writer isn't just someone who writes well. SEO writing for your agency is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your agency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your agency aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency.
Web content for your agency has to be very precisely structured if you want to extend the time users spend on a website for your agency. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency!
SEO writing for your agency also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Halifax, for your NPO in Laval, for your transportation company in Centre-du-Québec, for your hockey league in Regina, for your hotel in NDG, for your restaurant in Saint-Hubert, for your business in Iqaluit, for your company in Granby, for your SME in Thetford Mines, for your car dealership in Drummondville, for your startup in Québec Maritime, for your small town in Black Lake, for your store in Trois-Pistoles, for your shop in Rimouski, for your thrift shop in Vancouver, for your shoe store in Beauceville, for your clothing store in Chandler, for your electronics store in Terrebonne, for your robotics store in Canada, for your eyewear store in Saint-Laurent, for your furniture store in Côte-Nord, for your construction company in Iqaluit, for your hostel in Princeville, for your lodging in Chaudière-Appalaches, for your camping in Gatineau, for your outfitter in Beauceville, for your printing house in Lévis, for your financial service company in Québec Maritime, for your organization in Québec Maritime, for your nonprofit organization in Sainte-Marie-de-Beauce, for your non profit organization in Saint-Jean-sur-Richelieu, for your small business in Trois-Pistoles, for your insurance broker in Saint-Laurent, for your human ressources in Sainte-Marie-de-Beauce, for your non profit in La Tuque, for your HR in Sherbrooke, for your warehouse in Longueuil, for your bed and breakfast in Verdun, for your spa in Granby, for your brewery in Regina, for your city in Pointe-Claire, for your town in Kirkland, for your microbrewery in Boucherville, for your association in Mont-Tremblant, for your tourism association in Chaudière-Appalaches, for your regional tourism association in Repentigny, for your RTA in Lachenaie, for your pub in Saint-Eustache, for your bistro in Kirkland, for your salon in Chateauguay, for your hairdressing salon in Regina, for your beauty salon in NDG, for your plumbing company in Mascouche, for your sugar shack in Lachenaie, for your agency in La Tuque, for your recruitment company in Saint-Hyacinthe, for your headhunting company in Boucherville, for your Clinic in Trois-Rivières
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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