SEO writing for your agency is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your agency combines writing skills with a deep understanding of digital requirements, SEO for your agency, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency.
Here are the requirements to follow for SEO writing for your agency:
A Web writer isn't just someone who writes well. SEO writing for your agency is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your agency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your agency aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency.
Web content for your agency has to be very precisely structured if you want to extend the time users spend on a website for your agency. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency!
SEO writing for your agency also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Trois-Pistoles, for your NPO in Tremblant, for your transportation company in Estrie, for your hockey league in Gatineau, for your hotel in the Laurentians, for your restaurant in Terrebonne, for your business in Saint-Hubert, for your company in Rivière-du-Loup, for your SME in Granby, for your car dealership in Mont-Tremblant, for your startup in Mirabel, for your small town in Centre-du-Québec, for your store in Nuns' Island, for your shop in Montmagny, for your thrift shop in Shawinigan, for your shoe store in Vallée-Jonction, for your clothing store in Hochelaga-Maisonneuve, for your electronics store in Rivière-du-Loup, for your robotics store in Dorval, for your eyewear store in Pointe-Claire, for your furniture store in Pointe-Claire, for your construction company in Saint-Hyacinthe, for your hostel in the Laurentians, for your lodging in Lac-Saint-Jean, for your camping in Montérégie, for your outfitter in Montérégie, for your printing house in Pierrefonds, for your financial service company in Quebec City, for your organization in Lac-Saint-Jean, for your nonprofit organization in Vancouver, for your non profit organization in Trois-Rivières, for your small business in Saguenay-Lac-Saint-Jean, for your insurance broker in Gaspésie, for your human ressources in Gaspésie, for your non profit in Saint-Jean-sur-Richelieu, for your HR in Saguenay-Lac-Saint-Jean, for your warehouse in Repentigny, for your bed and breakfast in Yellowknife, for your spa in Gaspé, for your brewery in Côte-Nord, for your city in Abitibi-Témiscamingue, for your town in Tremblant, for your microbrewery in Boucherville, for your association in Joliette, for your tourism association in Calgary, for your regional tourism association in Brossard, for your RTA in Sept-Îles, for your pub in Robertsonville, for your bistro in Montmagny, for your salon in Shawinigan, for your hairdressing salon in Scott, for your beauty salon in Estrie, for your plumbing company in Longueuil, for your sugar shack in Scott, for your agency in Montérégie, for your recruitment company in Dorval, for your headhunting company in Saint-Jérôme, for your Clinic in La Tuque
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Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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