SEO writing for your agency is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your agency combines writing skills with a deep understanding of digital requirements, SEO for your agency, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency.
Here are the requirements to follow for SEO writing for your agency:
A Web writer isn't just someone who writes well. SEO writing for your agency is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency for your agency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing for your agency aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency.
Web content for your agency has to be very precisely structured if you want to extend the time users spend on a website for your agency. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency!
SEO writing for your agency also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Eastern Townships, for your NPO in the Laurentians, for your transportation company in Gaspé, for your hockey league in Iqaluit, for your hotel in Vallée-Jonction, for your restaurant in Hochelaga-Maisonneuve, for your business in Montmagny, for your company in Napierville, for your SME in Sherbrooke, for your car dealership in Gatineau, for your startup in Abitibi-Témiscamingue, for your small town in Beauceville, for your store in Dorval, for your shop in Tremblant, for your thrift shop in Rosemont, for your shoe store in Chambly, for your clothing store in Rimouski, for your electronics store in Black Lake, for your robotics store in Anjou, for your eyewear store in Canada, for your furniture store in Granby, for your construction company in Halifax, for your hostel in Repentigny, for your lodging in Lévis, for your camping in Bas-Saint-Laurent, for your outfitter in NDG, for your printing house in Joliette, for your financial service company in East-Broughton, for your organization in Beauport, for your nonprofit organization in Baie-Comeau, for your non profit organization in Saint-Laurent, for your small business in East-Broughton, for your insurance broker in Montérégie, for your human ressources in Saint-Georges, for your non profit in Sorel-Tracy, for your HR in Candiac, for your warehouse in Canada, for your bed and breakfast in Toronto, for your spa in North Montreal, for your brewery in Rimouski, for your city in Boucherville, for your town in Lachenaie, for your microbrewery in Canada, for your association in Lasalle, for your tourism association in Saint-Jean-sur-Richelieu, for your regional tourism association in Abitibi-Témiscamingue, for your RTA in Québec Maritime, for your pub in Quebec City, for your bistro in Sainte-Thérèse, for your salon in Black Lake, for your hairdressing salon in Quebec, for your beauty salon in Chaudière-Appalaches, for your plumbing company in La Tuque, for your sugar shack in Hochelaga-Maisonneuve, for your agency in Côte-des-Neiges, for your recruitment company in Toronto, for your headhunting company in Vallée-Jonction, for your Clinic in Fredericton
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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