SEO writing is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for SEO writing:
A Web writer isn't just someone who writes well. SEO writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
SEO writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Georges, for your NPO in Laval, for your transportation company in Chicoutimi, for your hockey league in Lachenaie, for your hotel in Canada, for your restaurant in Fredericton, for your business in Fredericton, for your company in Longueuil, for your SME in Joliette, for your car dealership in Quebec City, for your startup in Centre-du-Québec, for your small town in Kirkland, for your store in Rivière-du-Loup, for your shop in NDG, for your thrift shop in Dorval, for your shoe store in Victoriaville, for your clothing store in Sherbrooke, for your electronics store in Toronto, for your robotics store in Bromont, for your eyewear store in Nord-du-Québec, for your furniture store in Lasalle, for your construction company in Edmonton, for your hostel in Terrebonne, for your lodging in Saguenay, for your camping in Tremblant, for your outfitter in Lac-Saint-Jean, for your printing house in Centre-du-Québec, for your financial service company in Nuns' Island, for your organization in Rosemont, for your nonprofit organization in Verdun, for your non profit organization in Magog, for your small business in La Tuque, for your insurance broker in Repentigny, for your human ressources in Tremblant, for your non profit in Saguenay, for your HR in Robertsonville, for your warehouse in Magog, for your bed and breakfast in Montérégie, for your spa in Quebec, for your brewery in the South Shore, for your city in Saint-Jérôme, for your town in Centre-du-Québec, for your microbrewery in Saint-Hyacinthe, for your association in Beauport, for your tourism association in Chicoutimi, for your regional tourism association in Laval, for your RTA in North Montreal, for your pub in Halifax, for your bistro in Saint-Jérôme, for your salon in Kirkland, for your hairdressing salon in Mascouche, for your beauty salon in Halifax, for your plumbing company in Whitehorse, for your sugar shack in Thetford Mines, for your agency in Canada, for your recruitment company in Halifax, for your headhunting company in Kirkland, for your Clinic in Côte-Nord
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