SEO writing is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for SEO writing:
A Web writer isn't just someone who writes well. SEO writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
SEO writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Drummondville, for your NPO in Ottawa, for your transportation company in Regina, for your hockey league in Plateau-Mont-Royal, for your hotel in Longueuil, for your restaurant in Rimouski, for your business in Chandler, for your company in Trois-Rivières, for your SME in Nuns' Island, for your car dealership in Mont-Tremblant, for your startup in Thetford Mines, for your small town in Napierville, for your store in Pointe-Claire, for your shop in Magog, for your thrift shop in Montreal, for your shoe store in Bromont, for your clothing store in Plessisville, for your electronics store in Iqaluit, for your robotics store in Regina, for your eyewear store in Whitehorse, for your furniture store in Beauport, for your construction company in Centre-du-Québec, for your hostel in Princeville, for your lodging in Montreal, for your camping in Princeville, for your outfitter in Regina, for your printing house in Pointe-Claire, for your financial service company in Lévis, for your organization in Whitehorse, for your nonprofit organization in Plessisville, for your non profit organization in Canada, for your small business in Vancouver, for your insurance broker in Rivière-du-Loup, for your human ressources in Iqaluit, for your non profit in Saint-Jérôme, for your HR in Canada, for your warehouse in Halifax, for your bed and breakfast in Montérégie, for your spa in Côte-Nord, for your brewery in Magog, for your city in Rimouski, for your town in Laval, for your microbrewery in Beauceville, for your association in Black Lake, for your tourism association in Princeville, for your regional tourism association in Saint-Jean-sur-Richelieu, for your RTA in Notre-Dame-des-Pins, for your pub in Sainte-Thérèse, for your bistro in Drummondville, for your salon in Trois-Rivières, for your hairdressing salon in Montérégie, for your beauty salon in Halifax, for your plumbing company in Gaspésie, for your sugar shack in Winnipeg, for your agency in Thetford Mines, for your recruitment company in Brossard, for your headhunting company in Napierville, for your Clinic in Candiac
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