SEO writing is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for SEO writing:
A Web writer isn't just someone who writes well. SEO writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
SEO writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lasalle, for your NPO in Saint-Georges, for your transportation company in Montmagny, for your hockey league in Halifax, for your hotel in Victoriaville, for your restaurant in Calgary, for your business in Gaspésie, for your company in Rivière-du-Loup, for your SME in Lachine, for your car dealership in Lachine, for your startup in Pointe-Claire, for your small town in Chambly, for your store in Victoriaville, for your shop in Lasalle, for your thrift shop in Verdun, for your shoe store in the Laurentians, for your clothing store in Saint-Hyacinthe, for your electronics store in Quebec, for your robotics store in Rimouski, for your eyewear store in Princeville, for your furniture store in Trois-Pistoles, for your construction company in the Eastern Townships, for your hostel in Quebec, for your lodging in La Tuque, for your camping in Repentigny, for your outfitter in the South Shore, for your printing house in East-Broughton, for your financial service company in Boisbriand, for your organization in Whitehorse, for your nonprofit organization in Repentigny, for your non profit organization in Trois-Pistoles, for your small business in the Eastern Townships, for your insurance broker in Mirabel, for your human ressources in the South Shore, for your non profit in Mascouche, for your HR in Boisbriand, for your warehouse in Centre-du-Québec, for your bed and breakfast in Rosemont, for your spa in La Tuque, for your brewery in Brossard, for your city in Calgary, for your town in Pierrefonds, for your microbrewery in Gaspésie, for your association in Lachine, for your tourism association in Kirkland, for your regional tourism association in Vallée-Jonction, for your RTA in Charlottetown, for your pub in Magog, for your bistro in Laval, for your salon in Rosemont, for your hairdressing salon in Côte-des-Neiges, for your beauty salon in Granby, for your plumbing company in Verdun, for your sugar shack in Boisbriand, for your agency in Saint-Eustache, for your recruitment company in Dorval, for your headhunting company in Thetford Mines, for your Clinic in Hochelaga-Maisonneuve
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