SEO writing is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for SEO writing:
A Web writer isn't just someone who writes well. SEO writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
SEO writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Côte-Nord, for your NPO in Pierrefonds, for your transportation company in the Eastern Townships, for your hockey league in the Eastern Townships, for your hotel in Saint-Hubert, for your restaurant in Calgary, for your business in Joliette, for your company in Lachenaie, for your SME in Lévis, for your car dealership in East-Broughton, for your startup in Shawinigan, for your small town in Princeville, for your store in Canada, for your shop in Granby, for your thrift shop in Magog, for your shoe store in Bas-Saint-Laurent, for your clothing store in Candiac, for your electronics store in Mascouche, for your robotics store in Whitehorse, for your eyewear store in Calgary, for your furniture store in Dorval, for your construction company in Magog, for your hostel in NDG, for your lodging in Lac-Saint-Jean, for your camping in Pierrefonds, for your outfitter in Ottawa, for your printing house in Lachenaie, for your financial service company in La Prairie, for your organization in Halifax, for your nonprofit organization in Drummondville, for your non profit organization in Lac-Saint-Jean, for your small business in Pierrefonds, for your insurance broker in Côte-Nord, for your human ressources in Quebec City, for your non profit in Lasalle, for your HR in Anjou, for your warehouse in Brossard, for your bed and breakfast in the Laurentians, for your spa in Beauceville, for your brewery in Rosemont, for your city in Laval, for your town in Brossard, for your microbrewery in Saint-Hubert, for your association in Granby, for your tourism association in Laval, for your regional tourism association in Chaudière-Appalaches, for your RTA in Chandler, for your pub in Beauceville, for your bistro in Halifax, for your salon in Lachenaie, for your hairdressing salon in Quebec, for your beauty salon in East-Broughton, for your plumbing company in Pointe-Claire, for your sugar shack in Plessisville, for your agency in Saint-Jérôme, for your recruitment company in Baie-Comeau, for your headhunting company in Bromont, for your Clinic in Plateau-Mont-Royal
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