SEO writing is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for SEO writing:
A Web writer isn't just someone who writes well. SEO writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
SEO writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Verdun, for your NPO in Princeville, for your transportation company in Black Lake, for your hockey league in Beauport, for your hotel in Boisbriand, for your restaurant in Beauceville, for your business in Tremblant, for your company in Vancouver, for your SME in NDG, for your car dealership in Gatineau, for your startup in Montérégie, for your small town in Black Lake, for your store in Charlottetown, for your shop in Chambly, for your thrift shop in Montérégie, for your shoe store in the Eastern Townships, for your clothing store in Princeville, for your electronics store in Mont-Tremblant, for your robotics store in Toronto, for your eyewear store in Granby, for your furniture store in Rivière-du-Loup, for your construction company in Montérégie, for your hostel in Rimouski, for your lodging in La Tuque, for your camping in Lac-Saint-Jean, for your outfitter in Magog, for your printing house in Côte-Nord, for your financial service company in Saint-Georges, for your organization in Chaudière-Appalaches, for your nonprofit organization in Rivière-du-Loup, for your non profit organization in Abitibi-Témiscamingue, for your small business in Trois-Rivières, for your insurance broker in Saguenay-Lac-Saint-Jean, for your human ressources in Magog, for your non profit in Montreal, for your HR in Gaspé, for your warehouse in North Montreal, for your bed and breakfast in Fredericton, for your spa in Ottawa, for your brewery in Mascouche, for your city in Mont-Tremblant, for your town in the Laurentians, for your microbrewery in Pierrefonds, for your association in Pointe-Claire, for your tourism association in Regina, for your regional tourism association in Pierrefonds, for your RTA in Boucherville, for your pub in Trois-Rivières, for your bistro in Pointe-Claire, for your salon in Nord-du-Québec, for your hairdressing salon in Joliette, for your beauty salon in Chaudière-Appalaches, for your plumbing company in Sept-Îles, for your sugar shack in Repentigny, for your agency in Magog, for your recruitment company in the South Shore, for your headhunting company in Boisbriand, for your Clinic in Magog
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