Mistakes you shouldn't make (rebranding, part 3)

Monday, June 1, 2015

Be original

Don't try to copy a competitor or to try and be like someone who already exists. You can be inspired by them, but make sure you stay creative.

Start from scratch? REally?

You can keep certain elements of your current branding. Yes it's important that people see that you evolve, but you don't want to lose your current customers. Unless you really want to distance yourself with your previous brand (and customers), which if that's the case, you might want to think about maybe building a new company instead (or subsidiary).

Innovate

You have to be original if you want to stand out. Don't be affraid to explore new horizons. New and refreshing concepts are appreciated by consumers.

A couple of examples NOT to follow...

Make a web search on the worst rebrandings in history and you'll probably find stuff about GAP's new logo which was totally botched. You'll also notice that Coca-Cola hasn't evolved alot when compared to Pepsi.

It's a good thing if your logo can pass through the ages and still look good, it's great for your customers' sense of belonging, but sometimes, renewing your look is the only way to go...