Being a great writer is something; writing great web content to stand out and maximize your SEO is something else. Rules for the web have changed and you have to consider them to increase your chances of being found. Today, the vast majority of visitors just scan your web page for the content that interests them. Here are some rules to follow for Web Writing.
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A Web writer isn't just someone who writes well. Web Writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web Writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Napierville, for your NPO in Princeville, for your transportation company in Chandler, for your hockey league in the Laurentians, for your hotel in Quebec City, for your restaurant in Laval, for your business in Drummondville, for your company in Mirabel, for your SME in Bromont, for your car dealership in Lasalle, for your startup in Canada, for your small town in Chandler, for your store in Edmonton, for your shop in Chaudière-Appalaches, for your thrift shop in Victoriaville, for your shoe store in Princeville, for your clothing store in Regina, for your electronics store in Lachenaie, for your robotics store in Saint-Hyacinthe, for your eyewear store in Bromont, for your furniture store in Beauport, for your construction company in Saint-Georges, for your hostel in Drummondville, for your lodging in Boucherville, for your camping in Magog, for your outfitter in Québec Maritime, for your printing house in Saint-Eustache, for your financial service company in Charlottetown, for your organization in Princeville, for your nonprofit organization in Saint-Hubert, for your non profit organization in Dorval, for your small business in Victoriaville, for your insurance broker in the Magdalen Islands, for your human ressources in Chateauguay, for your non profit in Gaspé, for your HR in Sainte-Thérèse, for your warehouse in Saint-Léonard, for your bed and breakfast in Napierville, for your spa in Canada, for your brewery in Sept-Îles, for your city in Hochelaga-Maisonneuve, for your town in Regina, for your microbrewery in Fredericton, for your association in Abitibi-Témiscamingue, for your tourism association in Pierrefonds, for your regional tourism association in Sorel-Tracy, for your RTA in Dorval, for your pub in Granby, for your bistro in Terrebonne, for your salon in Lac-Saint-Jean, for your hairdressing salon in Hochelaga-Maisonneuve, for your beauty salon in Winnipeg, for your plumbing company in Tremblant, for your sugar shack in Edmonton, for your agency in East-Broughton, for your recruitment company in Saint-Léonard, for your headhunting company in Baie-Comeau
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