— Web Writing
Rules to follow to create powerful content
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Our Web writers always find the perfect words
No need to publish an entire book or re-edit the bible. On the Web, your content has to be short and to the point.
Being a great writer is something; writing great web content to stand out and maximize your SEO is something else. Rules for the web have changed and you have to consider them to increase your chances of being found. Today, the vast majority of visitors just scan your web page for the content that interests them. Here are some rules to follow for Web Writing.
- Define objectives;
- Answer your target audience's expectations;
- Use simple and easy to understand vocabulary;
- Create SEO-friendly content;
- Put the crucial information at the begining of your content;
- Try not to create walls of texts;
- Personalize your content to your audience.
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A Web writer isn't just someone who writes well. Web Writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
SEO writing.
First and foremost, Web Writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
- Social: level of education, psychoaffective proximity linked to the target reader's needs
- Space and time: target reader's geolocalization, current events
- Semantics: relevant, quality content
- Lexical: definition and appropriate use of the keywords and semantic field linked to the topic
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Reading behaviour
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
An effective structure
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
- The title is short, is directly aimed at the target audience and is written with referencing in mind
- The lead summarizes the text, but in a way that grabs the reader and makes them want to read more
- The first paragraph answers the 5 Ws (who, what, when, where, why) and already provides the reader with the important information
- The second paragraph answers “How much?” and “Why?” if necessary
- The following paragraphs cover the subject in greater detail, providing additional information for more tenacious readers
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web Writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
Interaction: a participative experience
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
- Call to actions (CTA) buttons: “Subscribe,” “Contact us,” “Call,” “Buy,” “Add to cart,” etc
- Sharing icons for social media (Facebook, Instagram, Pinterest, Twitter, etc.)
- A comment section
- Video to go along with the text
- Hyperlinks to additional external resources (partners)
- And more
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
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Numérique.ca
418 335-0804
418 335-4063
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Web design, SEO, web applications, paperless council, digital transformation, analysis for CDAP grant, these are all services offered by Numerique.ca!
Build Website
We have been creating websites since 1999. With our decades of experience, we are able to create a website that is profitable, efficient, well positioned in Google, using the latest SEO technologies, fast and easy to manage.
Over the years, we have developed a wide variety of websites. Whether it's cottage rentals (www.chaletsalouer.com), hotel websites (www.aubergegodefroy.com), websites for small towns (www.kingseyfalls.ca), cities (ville.montmagny.qc.ca), websites for restaurants (www.intermededulac.com), attractions (www.parcappalaches.com), artist agencies (huguespomerleau.com), for transportation (www.latinamericancargo.ca), tourism industry (www.tourismecote-nord.com), websites for construction companies (www.constructionaylmer.com), websites for insurance companies (www.assurance-agricole.ca) or websites for small businesses (www.groupejacques.com), we have the Web experts you need.
We have even created specialized packages for various types of businesses:
- Entourage Package for small towns;
- 3 stars Package for Inns and Hotels;
- 4 stars Package for Inns and Hotels;
- 5 stars Package for Inns and Hotels;
- Fuji Package for small businesses;
- K2 Package for small businesses;
- Everest Package for small businesses;
- Everest+ Package for small businesses;
- Stopover Package for Spas and Health Centres;
- Origin Package for Spas and Health Centres;
- Nirvana Package for Spas and Health Centres.
Contactez les spécialistes de la création de site Web!
SEO
SEO is one of our passions. When all the agencies were creating sites "to flash", for our part, we were creating sites to be found in Google and which generate income for our clients. With over 2 decades of SEO experience, you know you're in good hands. Here is a small list of elements that we integrate to improve the SEO of a website:
- Using the H1 tag (and H2, H3, etc.);
- Integration of the meta title;
- Integration of meta description;
- Integration of OG and other tags for social networks;
- SEO-optimized web writing;
- Automatic internal link generation system;
- Exclusive tool for generating hyper-targeted pages dynamically and automatically;
- Integration of structured data (schema.org)
- Use of efficient URLs;
- Fast server to have a fast site;
- Search for high-performance keywords to use;
- Tree optimization for SEO;
- Preparation of indexing scenarios.
Web Application
Web application development is part of our DNA. Since the creation of Numérique.ca in 1999, we have developed hundreds of different web applications. All Web application development goes through a complete analysis of the client's needs to create a solution adapted to their reality. Here is a short list of the types of web applications we have developed over the years:
- CRM;
- ERP;
- Employee schedule management;
- Replacement management;
- Subscription management and renewal management;
- Lead management and processing;
- Expense management;
- Delivery management;
- Payroll management;
- Communications management;
- Absence management;
- Vacation management;
- Grade management;
- Management of follow-ups;
- Auction system;
- Submission management;
- Contract management;
- Management of marketing credits.
Contact the Web Application experts!
Paperless Council
By working with several small municipalities in Quebec, we saw fit to develop a paperless council solution adapted to their reality. Our solution integrates directly into the management console of the municipality's website, which simplifies the task for managers. Here is a small list of features included in our paperless tip:
- Management of council meetings;
- Section reserved for elected officials;
- Interactive session calendar;
- Minutes;
- Agenda;
- Consultation of documents for elected officials;
- Simplified agenda for citizens;
- Videoconferencing;
- Resolutions;
- Notifications to elected officials;
- Advisor management;
- Employee management;
- Document templates;
- Types of sessions;
- Confidential notes;
- Municipal newspaper.
Contact the paperless council experts!
Digital Transformation
Digital transformation is an integral part of what we do at Numérique.ca. Over the years, we have developed a range of tools allowing our clients to eliminate paper and thus carry out a Digital transformation of their business. Here is a short list of some of the elements we have developed to help businesses achieve their digital transformation:
- Web Apps
- Complete management of a business;
- Employee schedule management
- Human Resource Management;
- CRM and ERP software;
- Custom application;
- Intervention plan software;
- Loyalty system.
Contact the digital transformation experts!
CDAP Grant
Numérique.ca is included in the list of digital advisors approved by the government. You can therefore use our services to obtain a grant of up to $15,000 for the analysis of your digital transformation. Having already carried out several analyzes for clients across Canada, you can rest assured that you are in good hands. Among the elements we analyze for the CDAP grant, we find:
- Redesign of your website;
- Implementation of a CRM;
- Marketing improvements;
- Newsletter system;
- Employee management;
- Process optimization;
- Improvements in the internal management of a company.
Contact the CDAP grant experts!
Newsletter
A cheaper Newsletter system is what we have developed! In addition to having a fast Newsletter system, we have also made the necessary efforts to offer an easy-to-use Newsletter system for our customers. Being integrated directly into the website management console (or the CRM that we have developed for you), the exclusive technology at Numérique.ca allows you to use all the tools already entered in the database, which allows you to prepare a beautiful Newsletter in just a few seconds and send it to tens of thousands of customers instantly! Here is a list of types of newsletters that we develop for our clients:
- Promotions newsletter;
- News newsletter;
- Achievements newsletter;
- Events newsletter;
- Member newsletter;
- General communications newsletter;
- Product newsletter;
- Holiday newsletter.
Contact the newsletter specialists!
Web Hosting
Creating a fast website depends, among other things, on the speed of its web hosting. At Numérique.ca, we offer several types of hosting to meet all of our customers' needs. Whether you're on a small budget or speed and accessibility are a priority for you, we have a solution to suit your needs. Here are some hosting solutions that we offer:
- Cheap web hosting;
- Shared web hosting;
- VPS web hosting;
- Dedicated server web hosting;
- Semi-dedicated server web hosting.
Contact the Web Hosting specialists!
Web Writing
Web writing is part of a good, high-performance SEO solution. In order to be well positioned in Google, you must ensure that the content corresponds to the title of the page, its URL and its indexing scenarios. Web writing, also known as content writing, is therefore crucial for your SEO. Here are some examples of Web writing that we can create for you:
- Web writing for SMEs;
- Web writing by ChatGPT;
- Web writing using artificial intelligence;
- Web writing via AI;
- Web writing for hotels;
- Web writing for restaurants;
- Web writing for companies;
- Web writing for transport company;
- Fast web writing;
- Cheap web writing.
Contact the Web Writing specialists!
Graphic Design, Business Cards and Print Products
With our graphic designers on site at Numérique.ca, we are able to take care of all your graphics and stationery needs. Whether it is the creation of your logo, your business cards, leaflets, or any other request requiring a particular design, we can prepare it all, at a low price! Here is a short list of items we offer:
- Logo creation;
- Graphics for stationery;
- Business card;
- Leaflet;
- Roll-up;
- Corporate brochure;
- Annual Report;
- Letter paper;
- Envelope;
- Visual identification;
- Press kit.
Contact the Graphic Design, Business Cards and Print Products experts!